LIBERTYVILLE, Ill. -- NewSpin Golf has selected Buffalo Communications (Buffalo) to turnkey a publicity and media relations program for its soon-to-launch SwingSmart, an innovative game-improvement system for iPad, iPhone, iPod and Android based devices that provides instant and accurate feedback on critical elements of a golfer's swing.
Users simply clip the small (less than 1 oz.) Bluetooth-enabled SwingSmart sensor module to a golf-club shaft and the device wirelessly communicates with the free app, presenting players with detailed and easy-to-interpret analytics on:
• Key Stats - Tempo, swing speed, face angle, angle of attack; info on each and optimization tips provided within the app by renowned instructors
• Path and Plane - "3-D Swing-View" shows 360-degrees of a player's swing motion, highlighting the exact route of the club head from any angle
• Personal Best - Data from a golfer's best swings can be saved and used as points of reference
"Because there's no one stroke that works for all golfers, SwingSmart helps players improve by focusing on their unique movements and making them as consistent as possible," says Angelo Papadourakis, CEO of NewSpin Golf. "With its highly-skilled team, Buffalo Communications is the ideal partner to accelerate our growth."
Developed by an experienced software design team, the app is extremely user friendly, fun and beneficial to golfers of all skill levels. The tracked stats and "3-D Swing View" provide an instant snapshot of how the club is being manipulated through impact, allowing players to adjust where necessary and learn what's successful for their individual games. Designed and assembled in the USA, SwingSmart can be used indoors or outdoors with any club in the bag.
"Extensive research, testing and feedback from PGA Tour players, PGA Professionals and top instructors went into the creation of SwingSmart," says Rich Katz, Managing Director of Buffalo. "There's no product on the market that comes close to providing this kind of integral swing intelligence."
SwingSmart (MSRP $299) is extremely portable and comes with a personal carrying case and rechargeable battery that lasts more than four hours. Widely recognized by PGA Professionals as a way to augment lessons, the unit will be available later this spring at www.theswingsmart.com and will be sold at leading retailers nationwide. Upon release, the app will be available for free download via the iTunes store and Android Marketplace.
For more information: www.theswingsmart.com.
About NewSpin Golf
Based outside Chicago, NewSpin Golf is dedicated to revolutionizing golf training for both casual and committed players. Following a chance encounter with a PGA Tour star struggling with his golf swing in 2006, company President and CEO Angelo Papadourakis, an avid golfer, set about designing an easy-to-use and affordable system to help all golfers easily and accurately identify and correct problems in their own games. After years of research and development, SwingSmart will be available in 2012.
About Buffalo Communications
Headquartered outside Washington, DC with offices in New York, Boston, Minneapolis, Pinehurst (NC) and Phoenix, Buffalo is a global golf-lifestyle public relations, branding, marketing-communications, graphics and strategic services firm. Buffalo employs its longstanding media and industry connections to help client-partners grow awareness, popularity and revenues. They include the LPGA, ECCO, Fila Golf, Arnie Apparel, Club Glove, PGA National Resort & Spa, Sea Pines Resort, Kaua'i Visitors Bureau, Myrtle Beach Golf Holiday and Mission Hills Resort (China).
More information: www.buffalocommunications.com, 703.761.1444.