Golf News for Wednesday, April 18, 2012 | Awards

Edwin Watts Golf creative department honored at local ADDY Awards

FORT WALTON BEACH, Fla. -- Edwin Watts Golf Shops, LLC, one of the world's largest specialty golf retailers, announced the Company's creative department was recognized at the Emerald Coast Chapter of the American Advertising Federation's Local ADDY Awards, receiving one Gold and one Silver ADDY Award for advertising creative excellence.

The Gold ADDY was recognized in the Micro/Mini Site category for the dynamic "Holiday Online Shopper's Guide," a one-stop shopping solution for all golfers during the holiday season. This was created to remove the guesswork from any consumers' online holiday shopping experience - whether shopping for a novice, or a highly skilled player, this guide was easy to navigate, incorporated colorful imagery and was designed to make a shopper's selection process fun, easy and affordable. The content included in the "Holiday Online Shopper's Guide" highlighted every golf product category, insight on new golfing trends, the hottest-selling items for the upcoming season, and much more. Individuals recognized included Mary Jo Gustave, Creative Director; Thomas Kulesa, Graphic Designer; and Jim Stewart, Photographer.

Additionally, the creative department received a Silver ADDY in the Direct, B to B or Consumer category for "Blueprint To A Better Game," a tri-fold direct mail piece that was sent to hundreds of thousands of homes in May 2011. Mary Jo Gustave, Creative Director, and Brian Rightley, Graphic Designer, were recognized in conjunction with this award.

"We always challenge our creative team to deliver fresh content and visuals that connect our products and services to our customers, and I'm thrilled to see them recognized for their dynamic designs and meticulous attention to detail," said Robert Anthony, Vice President of Marketing, Edwin Watts Golf Shops.

The Company's stable of more than 90 domestic retail locations enhances an overall golf retail operation that is supported by direct catalog sales and a popular eCommerce Internet business at

About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world's premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (, Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog ( Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 43 years has earned the organization the right to be known as America's Golf Club.

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