Golf News for Thursday, March 15, 2012 | Business

Edwin Watts Golf debuts TaylorMade Fitting Center in Orlando, Florida

FORT WALTON BEACH, Fla. -- Edwin Watts Golf Shops, LLC, (EWGS) one of the world's largest specialty golf retailers, announced that a TaylorMade Fitting Center is now open at the Turkey Lake Road Superstore in Orlando. The TaylorMade Fitting Center is equipped with advanced launch monitor and ball flight technology, and will be staffed by TaylorMade fitting professionals who can assist golfers of all skill levels to get the most out of their equipment.

The TaylorMade Fitting Center will complement the golf club fitting technology currently available at the Turkey Lake location, further supporting Edwin Watts Golf's commitment to custom fitting and matching golfers with the proper equipment that will improve their performance.

"The TaylorMade Fitting Center is an exciting addition to the Turkey Lake Superstore," said Erich Mumford, Store Manager. "Ensuring that our customers are properly fit is one of our top priorities and having a TaylorMade representative onsite on a consistent basis will help us achieve this goal."

The TaylorMade fitting staff understands the innovation behind every product and can accurately interpret launch monitor information, give recommendations and equip golfers with the equipment/adjustments they need to get the most performance from their game. Whether it's a quick fitting, a swing tune-up or an in-depth fitting analysis, TaylorMade fitting experts can now help Orlando area golfers take their game to the next level.

Edwin Watts Golf offers the freshest assortment of golf equipment, apparel, electronics and related golf accessories from top brands such as TaylorMade, Callaway, Titleist, Ping, Mizuno, FootJoy, Cleveland, Nike, Adams, Cobra, Wilson, Champions Tour and others. The Company has a stable of more than 90 domestic retail locations and an overall golf retail operation that features a popular eCommerce Internet business at www.edwinwattsgolf.com, along with the Company's direct catalog sales business.

For more information on Edwin Watts Golf visit www.edwinwattsgolf.com.

About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world's premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 43 years has earned the organization the right to be known as America's Golf Club.

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Ari Edelman (aedelman@mastrocomm.com)
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