Doha Golf Club, venue of the Commercialbank Qatar Masters, is using video screen advertising in its fleet of new golf cars to generate additional revenue and profit.

The European Tour venue has recently invested in 100 new Club Car vehicles, supplied by Hydroturf, distributor of Club Car vehicles in the UAE, featuring the state-of-the-art Visage Mobile Golf Information system.

The GPS system, which uses a 10-inch touch-screen, is also being used to show advertisements which, combined with leasing fees, has increased revenues by $100,000 per annum.

General Manager, Chris Myers, said: "Golfers are a captive audience during their round. By selling advertising space available on the integrated Visage screens the golf cars more than pay for themselves."

Also grabbing the golfers' attention on the 10-inch screen is precise shot and distance information, flyover video graphics of each hole, plus a live scoreboard for competitions.

Doha Golf Club now boasts a fleet of 250 Club Cars and the Visage GPS technology, combined with the integrated Guardian system, enables the resort to control and manage its fleet effectively.

Through the high-tech solution, staff can now send messages to golfers to manage the pace of play, while remotely controlling car speed, restricting where the vehicle can drive, and disable the car to prevent misuse.

"Club Car vehicles stand out by the way the cars drive, the way they look and how easily they can be managed," continued Chris Myers. "Given the desirability of this high quality product, we can further increase income by leasing them to external events and conferences. These have included anything from the Doha Film Festival to the Asian Games, plus weddings."

At 7,421 yards, Doha Golf Club's Championship Course is one of the longest on the European Tour and, understandably, most visitors wish to use golf cars during their round.

Chris Myers concluded:"Doha Golf Club has a 15-year relationship with Club Car and the decision to extend our existing fleet was assisted by the high specification of the Precedent i2L model. In addition, because Club Car and Hydroturf train our staff, most of the maintenance of the vehicles is very simple."

For more information about Club Car, visit www.clubcar.com.

About Club Car:
Club Car has been one of the most respected names in the golf industry for more than half a century. The company's dependable and efficient Precedent golf cars and Carryall Turf utility vehicles are integral to the successful operations of thousands of courses around the world. The world's largest manufacturer of electric vehicles is also recognised as an innovation leader. The Visage Mobile Golf Information System is the latest in a long line of technical advances that improve the golfer's experience as well as help courses operate more efficiently. The Augusta, Georgia (USA) based company, a division of Ingersoll Rand, is equally respected for the support it provides the game's leading associations and organisations, including: The European Tour, PGA of America, PGA, NGCOA, EGCOA, GCSAA, CMAA, The First Tee and the Executive Women's Golf Association.

For more information, visit www.clubcar.com or www.ingersollrand.com.

About Visage:
Visage is the first system of its kind in the marketplace. It is more than a golfer amenity and much more than a simple GPS system. Visage is a full-featured mobile golf information system that can help clubs protect their assets—their course, their golf car fleet and their golfers.Visage can truly help golf clubs, courses and resorts increase revenues, reduce expenses, manage key assets and deliver a unique golf experience to customers for the first time. Furthermore, if the fleet happens to be made of Club Car Precedent electric vehicles, Visage includes Club Car's Guardian SVC system, built in and at no extra charge.

The system uses familiar touch screen technology that powers the Visage application, enabling golfers to navigate easily through menus to access the information and service features they want. This results in a zero learning curve for all users.

For more information, visit www.visagegolf.com

About Doha Golf Club:
Doha Golf Club, located in the exclusive West Bay area of Doha, boasts two immaculate golf courses designed by Peter Harradine and unveiled in 1997. The 7,421-yard 18-hole Championship Course is home to the annual European Tour Commercialbank Qatar Masters and the 9-hole Academy Course is fully floodlit.

Doha Golf Club also offers amiable dining experiences, extensive conference and banqueting services, state-of-the-art training facilities and comprehensive coaching packages.

For more information, visit www.dohagolfclub.com

Contact:
Club Car
Marco Natale
Tel: +32 2 746 1868
Email: marco.natale@clubcar.com

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