Golf News for Monday, February 13, 2012 | Business

Players Towel names MKRAK Management Inc. as Canadian distributor

Players Towel, featuring high performance microfiber waffle technology, announced the appointment of MKRAK Management Inc. to represent the Players Towel to consumers, golf professionals and select retail stores across Canada.

With 20 wins, including 2 Majors in 2011, the Players Towel has now accumulated 30 wins and 5 Majors since its introduction in 2009. Including Ryder Cup, President's Cup and Solheim Cup participation, there is no doubt that the world's best golfers prefer the Players Towel.

"The Players Towel has clearly demonstrated that it is the leading performance golf towel and the ultimate in absorption and protection from moisture and debris," said Patrick Le Vine, founder of Players Towel. "Our new partnership with MKRAK will provide the Players Towel with a significant opportunity to take this innovative towel to consumers, professionals and retailers across Canada."

"We are excited to be working with Patrick and The Players Towel and helping them build their brand in Canada," said Mark Krakower, President and CEO of MKRAK Management. "The Players Towel is truly a revolutionary product line that performs at a high level. We are confident that once golfers get a chance to use the Players Towel they will quickly reap its benefits and realize that it is a valuable piece of equipment."

About Players Towel-The Games Leading Performance Golf Towel
Used by the game's top players, the Players Towel has quickly become the golf towels of choice among the world's best players and has shown up on the winner's bag in all the major tours and majors including: the U.S. Open, The Masters, WGC Championship, Evian Masters and the PGA and LPGA Tour Championships. Designed by a former tour caddie, Players Towel's microfiber technology provides the best absorption and cleaning characteristics available on the market allowing for optimal groove cleaning, absorption and durability. While traditional heavy cotton cloth towels push dirt and moisture around, the Players Towel microfiber technology picks up dirt and moisture, holding it in the cloth and off the equipment, resulting in cleaner, dryer equipment and enhanced player performance. Available in custom logos, signatures, colors and an optional "Putterslit," Players Towel is an essential part of one's golf game and makes an ideal tee gift for corporate, charity and club outings. Players Towels are sold on line at www.playerstowel.com and at leading pro-shops and resorts around the world.

ABOUT MKRAK MANAGEMENT INC.
MKRAK Management Inc. was established with the vision of helping all golfers enjoy the game of golf by providing leading-edge equipment, training aids and accessories to the Canadian marketplace. Backed by a team of professionals with over 30 years experience in sales, marketing and distribution, MKRAK Management provides manufacturers who desire to distribute their products in Canada with a complete one-stop solution. MKRAK Management is the exclusive distributor in Canada of HIRZL, Tour Sticks, Club Face, NO1 Grip , RealXGear and Golf Mission. For more information please visit MKRAK at www.mkrak.ca

For Media Inquires:
Stuart Goldstein
Raker Goldstein & Co.
201-784-1818
stuart@rakergoldstein.com

For More Information:
Playerstowel.com
623-742-0111
sales@playerstowel.com