Golf News for Thursday, February 9, 2012 | Events

One-On-One Appointment Show returning to ING Spring Conference

At most conferences where networking is the ultimate goal, attendees are brought together in one room and left on their own to meet and exchange business cards.

The One-On-One Appointment Show at the ING Spring Conference takes it a step further, arranging a series of 15-minute meetings between people who can help each other grow in the golf industry.

The One-On-One Appointment Show will be one of the highlights the 22nd Annual ING Spring Conference May 22-26 at the beautiful Embassy Suites Golf Resort & Conference Center in Greenville, S.C.

Anyone in the golf industry or media is invited to attend (

The non-profit International Network of Golf conducts this annual gathering of golf media and business leaders to exchange information, display product and develop and nurture business relationships. Over 175 people are expected from every walk of the industry and the media.

And nearly everyone at the conference can benefit from participation in the ING One-On-One Appointment Show. It was created to place an emphasis on business relations between the media and golf companies, resorts, destinations and entrepreneurs.

Participating companies set up tabletop displays. Beginning at 8 a.m. on Tuesday, private meetings will be held every 15 minutes, for four and one-half hours. The exhibitor and the visiting media member share the time, with the goal being to create win-win-win programs for the company, the media and the audience, whether it be advertising, feature stories or special promotions. At the very least, a business relationship is established or nurtured.

It is also a perfect time for writers to gather story material and TV/Radio broadcasters to do interviews. And several radio and TV Shows will be on hand to do just that.

The ING staff gathers all meeting requests ahead of the conference and makes appropriate matches for the appointments. The entire schedule is determined and published prior to the show to allow for adequate planning time.

The One-On-One Appointment Show is just one element of an action-packed ING schedule. The lineup includes:

1) Digital Media Marketing Panel and Q&A: High-ranking experts, some from outside the golf industry, will share knowledge on how all types of golf businesses and media outlets can benefit from promoting via digital media. Attendees will leave this session with a much better handle on how to utilize digital media.

2) The Demo Lab will feature approximately 20 companies displaying their latest equipment and training gear on the practice range and green.

3) The World Golfers Championship Qualifier. Five winners from this 18-hole individual net competition will represent ING in the WGC National Championship at Swan Lake Resort in September, with all onsite expenses covered. The Durland Cup scramble will also be conducted, along with other golf events.

4) ING University - Renowned business coach David Berry will show attendees how to "break through the safety barriers" to improve their business skills.

5) Education and self-improvement programs galore with peers sharing best practices in their respective fields. There is something for everyone.

6) Networking, networking, networking. ING is where media and the golf industry connect.

Those interested in attending may do so by visiting and clicking on Spring Conference. An electronic registration process is available. For more information on ING, call 407-328-0500, ext. 1.

Simply put, if you are in the golf or media business, at any level and in any segment, then you should be a member of the International Network Of Golf. ING is a media-based, non-profit association that since 1990 has been networking the golf industry. ING's stated mission is to enhance and promote communication and education in the golf industry. But the group's vision and energies are aimed well above those already lofty objectives.

ING brings people together and encourages them to learn about - and conduct business with - each other.

MEDIA MEMBERS from publications and shows will meet prospective advertisers, gain access to terrific story material, and have dialogue with and learn from each other.

BUSINESS MEMBERS from companies large and small gain personal access to influential media members, have a platform to launch and test new products and services, and a place to network with their peers, gaining valuable information about the golf industry that can help them grow their own businesses.

Mike Jamison
407-328-0500, ext. 1