Golf News for Monday, September 26, 2011 | People

Gary Lorfano joins the ANNIKA Academy Team

Gary Lorfano has been named Senior Director of Sales and Marketing of the ANNIKA Academy, Hall of Fame golfer Annika Sorenstam's boutique golf instructional school at Reunion Resort near Orlando, Florida. Lorfano joins the Academy team with nearly 20 years of sales and marketing experience in the golf industry, including executive roles at the Arnold Palmer Golf Academy and Nicklaus/Flick Golf School.

"I am very pleased to have Gary on board to lead the sales team," said Annika. "His experience with golf schools and executive sales will help the Academy continue to grow."

In his new role, Lorfano, 40, will provide leadership in the day-to-day operations of the ANNIKA Academy sales department, while maintaining focus on the company's strategic goals. He will develop and nurture corporate programs and relationships both within and outside the golf industry. Lorfano will also be charged with determining new business growth potential and developing, executing and monitoring the sales strategy to establish market share.

"I am thrilled to be a part of the team at the ANNIKA Academy," said Lorfano. "Annika's passion for golf instruction is equal to her playing career. With a legend like Annika, the opportunity and growth potential is exciting."

Lorfano attended the University of Southern Maine and graduated with a bachelor of arts in business administration. He is currently on the board of Dr. Phillips Little League and is a previous board member of Champions for Children, benefiting the Arnold Palmer Medical Foundation. Lorfano and his wife, Bridgette, live in Orlando and have one son.

About the ANNIKA Academy:
ANNIKA Academy is a state-of-the-art, "boutique" teaching facility at Reunion Resort, outside of Orlando, Florida. The academy opened in April 2007 as a way to share Annika's passion for golf and fitness, along with her own personal coaches, lead swing instructor Henri Reis, and personal trainer, Kai Fusser. Their proven, simple techniques allow players of all skill levels to reach their potential by transferring more energy and power to the golf course. One of only 15 Callaway Certified Performance Centers in the country, the Academy provides custom made corporate packages, individualized golf instruction, personalized fitness programs, club fitting, and even the opportunity to play with Annika.

Elizabeth McCollum, Brener Zwikel and Associates,, 813-421-0550