Golf News for Thursday, July 14, 2011 | Business

Edwin Watts Golf Shops open location in Waterford Lakes, Florida

FORT WALTON BEACH, Fla. -- Edwin Watts Golf Shops, LLC, (EWGS) one of the world's largest specialty golf retailers, announced the opening of its newest state-of-the-art golf retail facility in Waterford Lakes, Fla. The new 3,900 square foot store, located at 12400 Lake Underhill Road, and which opened to the public on June 30, will be celebrating its official grand opening July 14-16.

The new store in Waterford Lakes enhances Edwin Watts Golf's retail presence in the Central Florida market, complementing several locations in Orlando, Casselberry and Kissimmee, and providing another convenient retail location for East Orlando golfers and shoppers. Equipped with a state-of-the-art launch monitor and club repair facility, in-store putting green and much more, the new store provides consumers with a service-based interactive golf experience. Additionally, golfers will have the opportunity to test out the latest product innovations from the game's leading brands, while enjoying the superior service and technical expertise of "The Watts Guys" custom fitting experts, boasting the highest technical IQ in golf.

"We are excited to bring Edwin Watts Golf to Waterford Lakes," said John Watson, CEO, Edwin Watts Golf. "Now our customers in the East Orlando area have a store right in their backyard where they can easily take advantage of our custom fitting services and the best deals on equipment, apparel, electronics and accessories from golf's leading brands."

Edwin Watts Golf offers the freshest assortment of golf equipment & apparel, electronics and related golf accessories from top brands such as TaylorMade, Callaway, Titleist, Ping, FootJoy, Cleveland, Nike, Adams, Cobra, Wilson, Champions Tour and others.

The new Waterford Lakes location further enhances Edwin Watts Golf Shops' stable of more than 90 domestic retail locations and overall golf retail operation that features a popular eCommerce Internet business, at, along with the Company's direct catalog sales business.

About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world's premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (, Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog ( Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America's Golf Club.

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