BOERNE, Texas – Nov. 11, 2004 – GolfPsych, golf leading's mental-game services firm, has received patent approval for the GolfPsych Stress-Reduction Method, a tour-tested, 11-step system that employs sophisticated biofeedback to teach golfers how to quiet their minds and reduce anxiety before, during and after their swings.

Co-founded by Dr. Deborah Graham, one of golf's most respected mental game coaches, GolfPsych has worked with more than 300 PGA, LPGA and Champions tour players since 1981. During that time, her students have earned victories in all four majors and hundreds of PGA, Champions, LPGA and Nationwide tour events.

During the past 10 years, Dr. Graham and GolfPsych co-founder Jon Stabler have developed the GolfPsych Stress-Reduction Method to assist in counseling their many tour clients. More recently, GolfPsych has reached out to the full range of golfers - aspiring pros, serious amateur competitors and Sunday golfers alike - by offering the GolfPsych
Stress-Reduction Method, among other GolfPsych services, to those players interested in maximizing their golfing potential.

"Like all our products and services, the GolfPsych Stress-Reduction Method has been repeatedly tested and proven effective, both on tour with our professional clients and in less competitive settings with our amateur clients," Stabler explains. "With this sort of success rate, there will be imitators. In fact, we've already seen them. It only made sense to protect our proprietary methodology via the patent process."

The GolfPsych Stress-Reduction Method is an advanced interaction of biology and technology. Students begin, under direction of a certified GolfPsych instructor, by mastering the art of abdominal breathing, which is the first step toward achieving Respiratory Sinus Arrhythmia, or RSA, the body's naturally occurring, restful, clear-minded, relaxed state.

The stress and anxiety we frequently experience on the golf course interrupts RSA. The GolfPsych Stress-Reduction Method tracks and illustrates this phenomenon using two GolfPsych-developed technologies: the Mind Meter, first fully portable system that effectively monitors a player's physiology and gives quantifiable evidence as to how close to RSA we are (good) or how far away (bad); and the firm's Zone Training Software which, in concert with the Mind Meter, tracks this biofeedback in real time and, just as important, enables students to practice and effect the GolfPsych Stress-Reduction Method while seated in front of their computers.

The GolfPsych Stress-Reduction Method then takes students outside where these breathing, imaging and relaxation techniques are transferred to the golf course environment under direction of a Certified GolfPsych Instructor. "It's not easy to change the way our minds and bodies react to stress in the golf environment," says Stabler. "The GolfPsych Stress-Reduction Method takes time, effort and real commitment to improve your game. But it works. We've seen it in hundreds of cases with players of all imaginable skill levels."

To learn more about the GolfPsych Stress-Reduction Method and the full line of GolfPsych Advantage products and services, or to contact the Certified GolfPsych's Instructor nearest you, visit www.golfpsych.com, or call 888-280-GOLF.

GolfPsych specializes in helping the full range of golfers recognize their individual personality traits and manage them for optimum on-course performance. The company's GolfPsych Reports, administered to thousands of golfers since 1994, employs the trusted Cattell 16PF Personality Assessment to determine an individual's mental-game strengths and weaknesses.

Its popular Mind Meter has enabled thousands of golfers to control their levels of tension and more consistently reach desirable levels of arousal and performance - the state otherwise known as The Zone. The firm's GolfPsych Tournament Player Schools are veritable golf camps for the mind - three-day seminars where Certified GolfPsych Instructors show students how to apply performance-enhancing thought training, breathing and relaxation techniques on course.

Stabler and Dr. Graham are co-authors of "The 8 Traits of Champion Golfers" (Simon & Schuster, 1999), the seminal, in-depth study of the personality traits that separate major champions and frequent tour winners from the rest of us. The book's findings are based on scientific studies conducted by Dr. Graham in 1981 (LPGA) and 1989 (PGA and Senior PGA Tours).

Through these scientific studies conducted with hundreds of subjects on the PGA, LPGA and Champions tours, GolfPsych learned that frequent tour winners share 8 key personality characteristics. For example, they all score in the same range when it comes to introversion vs. extroversion (frequent winners measure more introverted than the average person), and dominant vs. submissive (frequent winners are more dominant/aggressive than the norm).

In other words, frequent winners share personality traits that other players don't. Statistically, the difference is very significant: 95% of the time, the "8 trait" scores from the Frequent Winner, or Champions Group distinguish them from players who have won only once or twice, or never.

Does this mean you should give up if you don't have the Champion's 8 personality trait measures? "No! It means you need to understand how your personality compares to those of the Champions group - and identify where your challenges lie," Stabler says. "It means you need to develop strategies and techniques that enable you to overcome your challenges, to operate like Champions on the golf course."

GolfPsych didn't create the Champions group. These scientific studies and assessments simply revealed the 8 personality traits they share. GolfPsych doesn't change your personality. It teaches you how to emulate those Champion traits when you play and compete.

"Either naturally or with practice, Champion golfers have learned to recognize when their minds are peaceful and confident - when they're in The Zone. The rest of us need help," Stabler says. "The GolfPsych Stress-Reduction Method teaches us to approach the game with the same relaxed, clear-minded personality traits that champions exhibit. GolfPsych helps you understand your personality - then provides the tools and devises the specific mental strategies you need to perform your best."

For more information on GolfPsych, call 888-280-GOLF or visit www.golfpsych.com.