Golf News for Friday, September 1, 2006 | Products

FootJoy unveils its most technologically advanced golf shoe yet

FAIRHAVEN, Mass. -- FootJoy, the #1 Shoe in Golf and the #1 Shoe on every Tour Worldwide, announced today the introduction of the ReelFit™ the latest breakthrough in golf shoe technology. ReelFit shoes feature the innovative Boa® Lacing System from Boa Technologies Inc. Providing a precise fit and tremendous stability, ReelFit shoes will keep your feet secure throughout the golf swing and while walking between shots.

Each pair of ReelFit shoes uses nearly two feet of adjustable steel micro-cable and a proven dial system, ensuring the ultimate fit will not loosen during the round. The Boa Lacing System can be found in several high performance footwear categories outside of golf, including the leading ski boots and snowboard footwear. Boa Technology is exclusive to FootJoy in the golf industry. One of the many benefits of the system is ease-of-use; just turn the dial on the back of the shoes to tighten, and pull out the dial for quick release and removal of shoes.

"We are thrilled to be the first to market with this unique technology in golf- this performance product will have a dramatic effect on consumers’ golf shoe expectations in the future," said Rob Kelley, Director of Footwear Marketing, FootJoy.

In addition to the unique lacing system, ReelFit shoes are loaded with several other features including: premium waterproof ECL Leather by Pittards of England, full leather linings, cushioned PU Fit-Beds, and GelCollar with IntelliTemp cooling. ReelFit’s high-performance TPU Outsole is sculpted to offer tremendous stability throughout the golf swing and the strategically placed OptiFlex Technology under the forefoot allows for extra flexibility.

"The ReelFit shoes have been engineered to provide an unparalleled fit and stable hitting platform" said Jack Erickson, Vice President of Golf Footwear, Worldwide. "The Boa Lacing System envelops your feet resulting in a consistent fit that shoes with laces simply can not duplicate."

FootJoy plans a tremendous amount of marketing support behind the launch of this innovative product. The campaign will consist of TV, print, interactive, a dedicated ReelFit micro-site and a point-of-sale display program.

FootJoy®. The #1 Shoe and Glove in Golf

FootJoy, headquartered in Fairhaven, MA has become synonymous with comfort, fit and performance products. The FootJoy brand combines an unmatched heritage and tradition of excellence with scientific materials and design technologies to provide superior and comfortable products to the world's most discerning golfers. Boa® is a registered trademark of Boa Technology Inc. The Titleist®, FootJoy®, and Cobra® brands comprise Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE-FO). For more information on FootJoy, please visit our web site at

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Whitney Trimble