Golf News for Wednesday, August 23, 2006 | Products

Datrek's new line of cart bags caters to various demographics

SPRINGFIELD, Tenn. -- Datrek, a leading brand of premium golf bags, has created three new cart bag styles specifically for the green grass market, announced Harry Murley, vice president of on-course sales.

“We’re committed to being a one-stop-supplier for the on-course pro shop,” said Murley, “With club members having different preferences, we want the pro shops to be able to meet the different needs of all their members. The three bags in this new line address different age groups, and different demographics.”

All models in the new Country Club Bag line are engineered to include sleek customization and embroidered club logos. In addition to a wide variety of color options, all bags feature full-length dividers, a towel ring, umbrella sleeve and rain hood. Available for delivery this Fall, the three new models will include:

The Traditional Cart Bag
 Pure classic styling for those who prefer the “old school” look
 Nine-inch velour top with 6-way club divider
 Six large, easy access pockets
 Available colors include hunter green/brown simulated leather, navy/brown simulated leather and black/black simulated leather
 Suggested retail price is $175

The Modern Cart Bag
 Contemporary styling is on par with today’s look
 Nine-inch padded nylon mesh top with 14-way full club dividers
 Eight large, easy access pockets including sling keeper pocket
 Available colors include burgundy/black/silver, royal/black/silver and warm grey/black/silver
 Suggested retail price is $170

The Tech Cart Bag
 Progressive styling with an ultra-sleek look
 Nine-inch padded nylon mesh top with 14-way full club dividers
 Integrated putter tube
 Eight large, easy access pockets including sling keeper pocket
 Available colors include grey/graphite/black, burnt orange/silver/black, red/silver/black, black/graphite/black and cobalt/silver/black
 Suggested retail price is $160

The Datrek brand is owned by Datrek Miller International (DMI), a leading supplier of products and value-added services to the golf industry. For over 50 years, the company has had a history and reputation for designing, manufacturing, marketing, and supplying premium golf accessories including golf bags, travel covers, bag tags, head covers, towels, luggage, and a wide assortment of gifts and awards. DMI services over 7,000 points of sale through multiple distribution channels with a wide selection of products and value-added services representing multiple brands within the golf industry. More information and a full product catalog can be found at www.dmigolf.com.



 
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