GRAFTON, Mass. -- Did you know that more than 50 percent of all golf shots are hit from inside 100 yards, a golfer's "scoring zone"? Did you know that three clubs are critical to any golfer's success in this scoring zone? A Gap Wedge, Sand Wedge and Lob Wedge are the answer to a golfer's short game, where knocking the ball as close to the pin as possible for an easier putt is what it takes. Responding to this market need, Golf Research In Play (G.R.I.P.) has recently introduced its CNC Milled Wedges for Women -- 52° Gap Wedge, 56° Sand/Fairway Wedge and 60° Lob Wedge.
G.R.I.P. is a golf equipment manufacturer and an online retailer (www.gogrip.com) dedicated to developing and offering golf clubs that make the game easier to play, more fun, and more affordable for the recreational golfer. G.R.I.P.'s CNC Milled Women's Wedges are cast from 8620 mild carbon steel for a proper spin and an exceptionally soft feel on contact, unlike the craftsmanship behind traditional standard stainless steel wedges. They feature unique milling gradient specifications to provide ideal spin rates and feel around the greens for precision shot-making, as well as a classic teardrop shape, making it easy for women golfers to address the ball, line up shots and control ball trajectory.
The G.R.I.P. CNC Milled Women's Wedges also use a low-torque, high-modulus graphite shaft that is customized to complement the clubhead's unique characteristics. In addition, each shaft is wrapped in an ultra-soft, all-weather polyurethane, two-piece grip.
"The club most commonly used by recreational golfers for shots within 100 yards is the Pitching Wedge. The Pitching Wedge is often too much club from these distances because it has a low loft, which can produce shots that generate significant roll," said Michael Blair, director of golf club development, G.R.I.P. "In general, golfers also tend to overshoot the green with a Pitching Wedge, which is an effective club from 90-120 yards for most golfers but it is not the precision, shot-making tool required for close-range, approach shots. By using a Gap Wedge, a Sand Wedge and a Lob Wedge, a golfer will significantly improve these type of shots and break 100, 90 and 80&without a doubt."
Why Should Women Use a 52° Gap Wedge, 56° Sand Wedge and 60° Lob Wedge?
G.R.I.P. 52° Gap Wedge
G.R.I.P.'s 52° Gap Wedge (the "Utility" Wedge) should be the club of choice for women golfers from distances of 5080 yards and closer. The 52° Gap Wedge fills a large and important void between the Pitching Wedge and the Sand Wedge.
The Gap Wedge provides golfers with the ability to hit from longer distances similar to the Pitching Wedge, but it has a higher ball flight and more spin like a Sand Wedge, which allows the ball to roll to a stop quickly on the green and enables more precise shot-making. The Gap Wedge is also perfect for "chip and run" situations, where the ball is too far off the green to putt and too close to hit a traditional wedge shot.
Distinguishing itself from the field, G.R.I.P.'s 52° Gap Wedge utilizes a specialized one-way (light-pressure) milling on the face of the club to deliver a standard spin for longer approach shots that will help the ball to "bite" on the green.
G.R.I.P. 56° Sand Wedge
G.R.I.P.'s 56° Sand/Fairway Wedge is an essential tool from not only the sand but also from the fairway and the rough. A good Sand Wedge will help women golfers hit better shots from the trap, but it will also help them hit high, accurate shots from distances of 45-60 yards and closer. G.R.I.P. uses a one-way (medium-pressure) milling process on the face of this wedge for extra spin and control, offering exceptional accuracy from a variety of lies.
G.R.I.P. 60° Lob Wedge
G.R.I.P.'s 60° Lob Wedge is used for shots requiring extraordinary spin control and women golfers should use the Lob Wedge from distances of 25-40 yards and closer. Their high 60° loft allows golfers to "lob" the ball high up in the air for what are often referred to as "flop shots". G.R.I.P. utilizes a highly specialized, two-way milling process on the club face to help with the creation of these high shots, with astounding spin, that stop "dead" on the green. Lob Wedges are great for short approaches to raised greens, getting over trees and clearing other obstacles, as well as getting out of deep traps.
Golfers will often open up the face of a Sand Wedge to escape a deep trap or get over an obstacle. These shots most often result in golfers' skulled shots, and the ball is hit often way too far or out of bounds. Having a Lob Wedge lets golfers execute these types of shots easily, accurately and consistently, while playing the natural loft of the club.
Pricing and Availability
The MSRP for the G.R.I.P. CNC Milled Women's Wedges is $49.95. To purchase G.R.I.P.'s wedges, please visit www.gogrip.com or call 1-800-881-
5774.
About G.R.I.P.
A revolution in golf equipment has been started by Golf Research In Play. Launched in April 2006, G.R.I.P. is a golf equipment manufacturer and an online retailer dedicated to developing and offering the finest quality golf clubs -- golf clubs that make the game easier to play, more fun, and highly affordable for the recreational golfer. Delivering the best in high-performance golf technology, G.R.I.P. offers a 30-day satisfaction guarantee and a one-
year warranty against manufacturers defects for all of its golf clubs. For more information and to order products, visit www.gogrip.com or call 1-800-881-
5774.
Contact:
Irene Savage
Golf Research In Play
508-963-1782
isavage@gogrip.com
