Golf News for Thursday, August 17, 2006 | Business

PGA Fall Expo enhanced for better business networking climate

NORWALK, Conn. -- As one of the top-rated values for attending the PGA Fall Expo, business networking opportunities will be abundant in Las Vegas when the golf industry gathers at the Mandalay Bay Resort & Casino Convention Center (MBRC) for its annual fall pre-season booking event, Sept. 13-14, 2006.

New events such as the Opening Night Reception at the House of Blues, Sept. 13, a unique Golf Outing & Testing Day at Bali Hai Golf Club, Sept. 12, a PGA Fall Expo Trend Seminar, Apparel Retailer Forum, plus enhancements to several established Expo programs will provide industry insiders with the opportunity to both assess the current business climate and influence business for the season ahead while enjoying the company of peers in top Las Vegas destinations.

“The PGA Fall Expo has become an annual reunion for Western U.S. PGA Professionals, retailers, manufacturers and industry leaders,” said PGA Golf Exhibitions Vice President & Show Manager Ed Several. “The Expo’s business networking opportunities are designed to connect business leaders and be a catalyst to renew and start business partnerships, to learn from industry experts and successful peers, to reconnect and discover career mentors and, importantly, to enjoy friendships in the close-knit golf industry.”

The new Opening Night Reception, sponsored by Yamaha, is open to all Expo attendees beginning at 5:30 p.m. on Wednesday, Sept. 13, at The House of Blues in the Mandalay Bay Resort & Casino. Industry professionals will enjoy complimentary refreshments and entertainment.

At the inaugural Golf Outing & Testing Day at Bali Hai Golf Club on Tuesday, Sept. 12, PGA Professionals, VIP buyers and industry leaders will be able to test top products at each hole, vie for several prizes throughout the outing, including a hole-in-one contest for a car and a chance to win $10,000. Additionally, PGA Professionals can participate in a PGA Challenge tournament, where two-man teams compete within the outing format for a $1,000 prize. All outing participants will receive manufacturer tee gifts, beverages, breakfast and a barbecue lunch. The entrance fee is $125 and there is no additional charge to compete in the PGA Challenge. Scoring will be provided by eGolfScore, the official wireless scoring sponsor of the golf tournament. Additional information and entry forms for the Golf Outing & Testing Day and the PGA Challenge can be found at www.pgaexpo.com.

A new Apparel Retailer Forum, sponsored by The Apparel Wire, will be staged on the Show floor Wednesday, Sept. 13, 3:00 – 4:00 p.m., for invited PGA Professionals and key retailers to participate in four discussions of timely apparel and merchandising trends. Each roundtable will be led by an apparel retail expert who will address a current subject matter and lead the exchange of information among participating professionals. Complimentary refreshments will be provided.

PGA Fall Expo attendees also can connect and learn from experts and fellow professionals during the free “PGA Fall Expo Trend Seminar” on Wednesday, Sept. 13, and during the full education conference education conference, Sept. 13 (9:30 a.m. – 4:30 p.m.) and Sept. 14 (9:00 a.m. – 1: 30 p.m.). The Expo floor also will foster business networking opportunities at the indoor golf range of the Equipment Test Center and during the ETC Forum presentations by manufacturers and industry leaders.

Lastly, before industry professionals arrive in Las Vegas, they have access to PGA Show Business Links, a personal online assistant that intelligently mines through the PGA Fall Expo community and finds the knowledge, people, and products which most closely match the attendees’ personal business objectives. PGA Show Business Links is free and activates when attendees register for the show. The program, at www.pgaexpo.com, starts by creating an “Attendee Justification Report” where attendees identify objectives for the event and then receive updates and emails week-by-week as registration builds.

The 2006 PGA Fall Expo, Sept. 13-14, is an exclusive national pre-season booking event for elite manufacturers & buyers featuring the game’s latest products & trends when it matters most for the business of golf. Thousands of PGA Professionals and golf retailers will join more than 300 manufacturers such as Callaway Golf, Nike Golf, Bridgestone Golf, Wilson Golf, Cutter & Buck, Fila, MacGregor Golf, Jack Nicklaus Sportswear, Lilly Pulitzer, Full Swing, Tour Edge, Winn Grips and Yonex at the Mandalay Bay Resort & Casino Convention Center in Las Vegas, Nev., to undercover new products, companies and trends while benefiting from the opportunity to participate in education forums, product testing and professional networking functions.

The PGA Fall Expo, organized in partnership with The PGA of America, is one of four leading golf trade shows in PGA Worldwide Golf Exhibitions’ global golf portfolio including the PGA Merchandise Show in Orlando; the Ontario PGA Golf Merchandise Show in Toronto, Canada; and the PGA Merchandise Show of Australia in Queensland.

For more information contact:
Sherry Major, PGA Golf Exhibitions 954.432.1949 smajor@reedexpo.com
Jamie Carbone, PGA of America 561.624.8446 jcarbone@pgahq.com