PALM CITY, Fla. -- Floridian National Golf Club in Palm City, Fla., is announcing a long-term relationship with Butch Harmon and plans for construction of the Butch Harmon Learning Center. Harmon has been recognized by Golf Digest as the No. 1 golf instructor in the country for the past 11 years and currently teaches PGA Tour stars Phil Mickelson, a four-time major winner, Dustin Johnson, Nick Watney, Stewart Cink and Natalie Gulbis.
"I've known Jim forever," Harmon said. "I enjoy the Floridian. I think it's a cool place. I really like what he's trying to do and I'm proud to be part of it. I'm looking forward to spending time there."
Harmon will spend his time at the Floridian as well as his golf schools in Las Vegas, Dubai, and Macau. His son, Claude Harmon III, will serve as Director of Instruction of the Floridian and the Butch Harmon Learning Center. Claude III is currently the Director of Instruction at the Butch Harmon School of Golf in Dubai, and has worked with former Masters champion Trevor Immelman and reigning U.S. Open champion Graeme McDowell.
Jim Crane purchased the Floridian from Wayne Huizenga last April when the club was known as The Floridian Golf & Yacht Club. Since that time, Crane has been finalizing plans for major renovations of the facility. Noted architect Tom Fazio will start a re-design of the golf course and practice facility March 15. Renovations to the clubhouse and construction of the Butch Harmon Learning Center, the Floridian Spa and Fitness Center, and new cottages for members will begin April 4. All construction is scheduled for completion in November.
Crane and Harmon developed their friendship when Harmon was the Director of Golf at Lochinvar Golf Club in Houston, where Crane has been a long-time member. Crane, who owns Crane Worldwide Logistics, was the top-ranked CEO golfer last year by Golf Digest.
"We're committed to building the Floridian into one of the best golf clubs in the country," Crane said. "We feel like we have one of the best pieces of property in Florida. With Tom Fazio re-designing what is already a very good golf course, and with Butch Harmon designing and overseeing our practice and teaching center, we will meet that objective."
The 4,500 square foot Learning Center will be exclusive to the Floridian members and their guests. It will have a top-shelf list of amenities such as an indoor putting studio equipped with the SamPutt Lab software and a Titleist Performance Index-Fitness component. Each of the three hitting bays will be equipped with TrackMan, V1 and Advance Motion Measurement (AMM) 3D software systems. Whether you are a world-class golfer or a member at the Floridian, your game will be greatly enhanced by the Butch Harmon Learning Center.
"It's going to be as fine as you'll find anywhere in the country," Harmon said. "That's what energized me to be a part of it."
ABOUT FLORIDIAN NATIONAL GOLF CLUB:
Floridian National Golf Club is an upscale private golf club situated in Palm City, Fla. Formerly known as The Floridian Yacht & Golf Club, the course was designed by Hall of Fame golfer Gary Player in 1996. The par-72 course is 6,916 yards from the back tees. It will be re-designed by Tom Fazio in 2011 and The Butch Harmon Learning Center will be built in 2011. The Floridian boasts two helicopter pads, a deepwater marina, a sprawling four-story clubhouse and lush landscaping.
ABOUT BUTCH HARMON:
Butch Harmon, whose father Claude won the 1948 Masters, has been Golf Digest's No. 1-rated instructor the last 11 years. He works with four-time major champion Phil Mickelson, former British Open champion Stewart Cink, Dustin Johnson, Nick Watney and Natalie Gulbis. He has also worked with former major champions Ernie Els, Tiger Woods, Greg Norman, Davis Love III, Fred Couples and Justin Leonard. He runs the Butch Harmon School of Golf in Las Vegas, Dubai and Macau; is a television commentator for Sky Sports in Europe; has written three books on golf; and also writes a monthly instructional column for Golf Digest.
Rebecca Seelig, PBPR