Golf News for Friday, August 11, 2006 | Products

Skin MD Natural loction counters the toll taken on skin by sports

BEVERLY HILLS, Calif. -- Skin MD Natural is not your typical hand or body lotion. It is, in fact, a completely new category of product that looks like a lotion – but acts very differently on the skin. Most lotions only attempt to artificially add moisture to the skin. Shielding lotions instead are designed to create an invisible, protective barrier that helps prevent blistering and irritation and keep natural moisture in, letting Mother Nature provide the necessary healing to repair skin at its deepest levels.

Unfortunately, traditional lotions have one basic goal - to simply make up for the moisture that our bodies are losing by adding an external source of moisture. Many sports can take their toll on a persons skin, especially the feet and hands, causing irritation, blistering, and even fungal problems. Also, when participating in other activities from gardening to painting, camping to fishing, exposure to chemicals or harsh weather, you are further drying and irritating your skin.

According to Dr. Peter Helton, a board-certified dermatologist, shielding lotions help prevent this by bonding with and protecting the skin. "They not only add moisture to your skin, but also stop the loss of your natural moisture."

"We have developed a formula that can duplicate the natural action of the skin */and/* help to heal the dry, damaged skin," says Enrique (Ike) Alabata, the director of research and development for 21^st Century Formulations in Beverly Hills, CA.

"The formula for this shielding lotion, Skin MD Natural, is a result of cutting edge chemistry and new products only recently available on the market. While we were researching and testing the formulation one of the most exciting new ingredients to come out in years was released to the cosmetic industry," explains Alabata. "Glycerin has been the standard against which all humectants are measured (no other humectant pulls in as mush moisture as glycerin.) This new substance, in addition to a very effective combination of natural ingredients, has a moisturizing factor */10 times higher than glycerin/* and we were able to include it in Skin MD Natural."

"Most lotions are oil-based or lanolin-based and just sit on top of the skin," Dr. Helton explains. "They don’t reach into the crucial underlying layers. Trying to replace the lost oil with other oils doesn’t always work very well; you don’t know if you are replacing the right oil and even then you are just putting a patch on the problem. It is much better to protect the skin from the environment and then your body will take care of itself."

"I literally have my life back," says Linda Lemke, a Largo, FL upholsterer of 35 years.

Lemke, like many professional and career oriented women, had a job that was wreaking havoc on her hands. In this case, the culprit was fabric samples, which often contain formaldehyde. Her condition was so serious that she was forced to retire after suffering from anaphylactic shock caused by exposure to the chemical.

"I couldn’t work for nine years. Now (after using a Skin MD Natural) I can and I’m telling everybody why," says Lemke.

It’s also becoming clear that dry and cracked skin and hands have ramifications beyond physical pain and discomfort. There is also often an emotional toll, with women talking about "intense embarrassment" or low self-esteem as a result of their condition.

Linda Lemke, who has since returned to the upholstery business, credits shielding lotions for "getting me back to work and giving me back my life."

Ed Goodman, a Licensed and Certified Athletic Trainer and a PSIA (Professional Ski Instructors of America) Certified Ski Instructor and a part time police officer wrote, "The fact that I live up at almost 10,000 feet where the air is extremely dry and harsh on my hands is bad enough, but when you add the facts that I have an 18 month old son and also a job that requires me to wash my hands constantly these lead to dry and painfully chapped hands. As I have been using Skin MD Natural for the past month I have not had these problems.

Ed went on to write, "Skin MD Natural works great! I will be strongly suggesting to all my colleagues who suffer from chapped and painful hands that they should be using Skin MD Natural! Once they try it they will also be convinced of its benefits."

Linda Sereda, a jewelry designer, says, "All my life, I've had dry hands. For the most part, I don't mind it but sometimes my hands are so dry, they are as rough as sandpaper and snag my clothes. When they get like that, they really bother me. I then put lotion on them to try to soothe them."

Linda wrote, "Over the years, I've tried at least 30 different lotions and creams, probably more. None of them worked to moisten my hands for more than 2 minutes. That is, until I tried Skin MD Natural. On the first application, my hands stayed moist for 90 minutes. On the second application, it was 4 hours. After that, it was a day, then 3 days. When I work a lot with paper, which just sucks the moisture right out of my hands, I need to use it twice or three times a day but otherwise, I hardly need to use it at all and my hands stay just how I like them. Now, _that_ is truly a miracle! I also really like the fact that it is fragrance free and contains mostly ‘natural and organic’ ingredients".

Call 800-540-4790 for the nearest store or visit www.SkinMDNatural.com



 
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