MEMPHIS, Tenn. -- Red Deluxe Brand Development has
been tapped by Mexico's Querencia for a variety of advertising and
marketing needs. Querencia, a private golf club and residential development
in popular Los Cabos, selected Red Deluxe for its track record of
differentiating creative work.

"Nothing excites our team more than the opportunity to help a company
with a premium product assert its leadership in the marketplace," said
Stinson Liles, principal of Red Deluxe. "From the golf course to the
amenities to the exceptional vacation estates, everything about Querencia
is world-class."

Querencia sits at the tip of the Baja in Los Cabos, which is rapidly
becoming one of North America's most popular spots for multi-million-dollar
vacation homes. The 1,800-acre Querencia features restaurants, a spa,
custom estate homes and villas, and an extraordinary Tom Fazio-designed
golf course with sweeping views of the coastline.

"Querencia is a brand that's all about exceptional quality, relaxation,
and privacy," said Jorge Carrera, President of Querencia. "Red Deluxe's
work shows a real ability to capture the personality and appeal of a
distinctive luxury product like ours."

Red Deluxe's other hospitality and real estate clients include the
luxury Madison Hotel in Memphis and numerous residential products developed
by Nashville-based Bristol Development, Memphis-based Henry Turley Company,
and others.

Red Deluxe Brand Development, based in Memphis, works with regional,
national, and international clients to develop differentiating marketing
strategies and campaigns. More information about Red Deluxe is available at
http://www.reddeluxe.com.