SCOTTSDALE, Ariz. -- Every year, thousands of amateur golfers shoot for the green at the Fiesta Bowl Million Dollar Hole-in-One presented by Fox Sports Arizona.
This year, "green" has a new meaning because they'll take aim with the high-performance, eco-friendly Dixon Earth golf ball.
The Fiesta Bowl adopted the Dixon Earth to benefit the environment and support a local business. Community involvement is a cornerstone of the Fiesta Bowl organization, which produces and sponsors more than 40 community events throughout the year in addition to the Insight Bowl, Tostitos Fiesta Bowl and this year's Tostitos BCS National Championship.
"This partnership says a lot about both groups; it speaks to the Fiesta Bowl being a forward-thinking organization, as well as to our growing prominence in the golf space," Dixon Golf CEO William Carey said.
More than 10,000 golf balls are used every year for the Hole-in-One, and to date, none of those has been recycled. As part of the recent partnership, The Fiesta Bowl will be able to recycle used balls and replace them with eco-friendly Dixon Earth balls.
"Partnering with Dixon Golf is an exciting opportunity for the Hole-in-One and Fiesta Bowl organization to make a popular event more environmentally friendly," Fiesta Bowl event coordinator Chris Myers said.
The 10-day event for amateur golfers will be held at the Arizona Biltmore Resort in Phoenix, Ariz., from Nov. 4-14. Daily rounds run from 9:00 a.m. to 7:00 p.m. with the finals from 9:00 a.m. to noon on Nov. 14.
For only $1 a shot, more than 1,000 golfers of varying skill levels will aim for a hole-in-one on a 125-yard hole. The top finishers each day receive prizes including PING irons and golf bags, complimentary foursomes at the Valley's best golf courses and certificates for Arizona's finest restaurants.
The top three daily finishers, including anyone who nails a hole-in-one, advance to the finals for a shot at the $1 million hole or three highly-coveted grand prizes. In 2002, Ray Mills of Phoenix, Ariz., was the first and only golfer to ever hit the million dollar hole-in-one.
About Dixon Golf
Dixon Golf, a Tempe, Ariz.-based company, is the world's only manufacturer of a high performance, eco-friendly family of golf balls. Borne from a desire to limit its impact on the environment, Dixon also offers a golf ball recycling program through its retail locations that gives golfers credit for returning their old golf balls. Even the packaging is made from 100% recycled material. From core to cover, from packaging to production, Dixon Golf is setting a new standard in environmental consciousness. Dixon Earth golf balls are distributed internationally and conform to USGA standards, with a PGA Tour Partner's 92% approval rating. For more information about Dixon Golf, please visit www.dixongolf.com.
About the Fiesta Bowl
The Fiesta Bowl is a non-profit organization founded by Arizona community leaders in 1971. Through the creation of the Festival of College Football, which is inclusive of more than 40 statewide events, the annual Tostitos Fiesta Bowl and the Insight Bowl, the organization continues to promote volunteerism, athletic achievement and higher education. Its mission is to remain a source of pride for all Arizonans by contributing strongly to the state's economic development, tourism and community causes. For more information about the Fiesta Bowl, please visit www.fiestabowl.org.
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