FAIRHAVEN, Mass. -- FootJoy, maker of the #1 shoe and glove in golf, launches ProDry™ Extreme, FootJoy’s Premiere Performance Golf Sock. The new ProDry Extreme is the first sock in the golf industry made with Dri-Lex®, exclusive moisture control technology that is featured in FootJoy golf shoes.
"As makers of the #1 shoe in golf, core golfers look to FootJoy for the best performing golf sock in the industry," says Jessica Hakeem, Product Marketing Manager, FootJoy Socks & Accessories. Through independent market research, conducted with over 200 wear testers throughout the country, results indicated an overwhelming preference to ProDry Extreme on the product features of comfort, fit and performance. It has been reviewed by many as "the sock" to look for in your drawer.
ProDry Extreme technology is temperature regulating, it absorbs and releases moisture at the same time- What this means is that the sock layer closest to the foot remains dry, cool, and comfortable. Added bonus features are that the sock resists odor, mildew, and performs even better when washed & dried with fabric softener. ProDry Extreme socks feature heel-to-toe cushioning in the sole of the sock for added comfort in your step.
Product offerings are available in a variety of styles and color for men and women to choose from. The men’s line features styles in Crew, Quarter, Sport, Roll-Top, and Low-Cut available in black, white, navy, driftwood, and oatmeal. The women’s line features styles in Quarter, Sportlet, Roll-Top and Low-Cut styles available in black, white, and driftwood.
ProDry Extreme product availability is Fall 2005. Suggested retail price is $10.00/per pair for Crew styles and $9.00 per pair for quarter, sport/sportlet, roll-top, and low-cut.
FootJoy offers the broadest selection of superior fitting golf socks in the industry. FootJoy socks are designed with the specific needs of the golf enthusiast in mind
FootJoy Socks are fit for the game…………..
FootJoy® The #1 Shoe and Glove in Golf
FootJoy, headquartered in Fairhaven, MA has become synonymous with comfort, fit and performance products. The FootJoy brand combines an unmatched heritage and tradition of excellence with scientific materials and design technologies to provide superior and comfortable products to the world's most discerning golfers. The Titleist®, FootJoy®, and Cobra® brands comprise Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE-FO). For more information on FootJoy, please visit our web site at http://www.footjoy.com.
Media contact:
Whitney Trimble
whitney_trimble@acushnetgolf.com
(508)979-3179
