Golf News for Wednesday, August 2, 2006 | Products

Q'aja exhibits its eye-catching couture line at London Golf Show

The 2006 London Golf Show was again held at London ExCel. It was a cosmopolitan event, befitting of a truly cosmopolitan game. The very latest in gadgets, accessories, equipment and fashion were all exhibited amidst a carnival-like atmosphere. It provided the perfect platform for Q’aja to exhibit their eye-catching designs and complimentary vibrant colour schemes.

Q'aja is the London Couture house that has been credited with adding both colour and style to the European Tour circuit. Styling made to measure trousers for ex Ryder Cup captain Sam Torrance, Darren Clarke, Graeme McDowell and more recently Kenneth Ferrie amongst a growing number of Tour players. Q’aja is fast becoming a leader in golf’s fashion circle.

Although not widely known in the US or Europe, within the UK, Q'aja has become a kite-mark for sartorial quality assurance. All their garments are made from a selection of the finest luxury wools, silks and cashmeres.

Led by Tony and Jamie, the London team have been dressing the UK's leading sports and entertainment personalities for the last four years. Prior to that, Tony Q (as he is now widely known) has been designing for and dressing high profile personalities for 20 years.

This years’ Golf Show saw the Q'aja team introduce a semi-tailored golf trouser that has an adjustable waistband for those fluctuating waistlines. However, it was an ‘on stand’ machinist that really broke the mould. This deft touch of openness and demonstrative dexterity saw Q’aja offer bespoke trousers that could be taken away by the customer within hours.

It is said that imitation is the truest form of flattery. And, like many other leading fashion houses, Q’aja has its’ impostors, attempting to reproduce similar styles and colours. Despite this, the discerning UK golfer with a penchant for quality and style will unremittingly turn to Team Q’aja based in London’s fashionable Chelsea.

Though it was their first appearance at the London Golf Show, Q’aja certainly attracted much attention throughout the three day event. This was by no means attributed to a favoured ‘rub of the green’. Rather, Q’aja, per se are dedicated, professional and chanceless. If luck was something that could be created, you can bet your last dollar that Q’aja would make it appear stylish.