Golf News for Wednesday, September 1, 2010 | Business

Kingdom59 announces launch of new private sales site for golfers

Kingdom59 is created by golfers for golfers. "Our mission is to deliver exclusive deals around the best products and experiences the golf world has to offer. My personal goal is to help golfers enjoy the game of golf as much as they can." said Alan Parker, Founder &CEO.

The Deals
Member sales take place two times a week and are typically available for 36 hours. The limited-time deals are promoted to Kingdom59's members via an email every morning. Supply is limited and members quickly check the deals before they sell out. They are also encouraged to share the deal with friends to receive a $10 credit on their next purchase, giving brands immediate viral marketing access to reach golfers on the web, email, Twitter and Facebook. It's a huge win for consumers and brands.

Kingdom59's first member sale featured wedges and irons from Scratch Golf at discounts up to 50 percent. Scratch Golf (www.scratchgolf.com) is one of the hottest brands to enter the equipment space in the last few years. According to Chad Techner, COO of Scratch Golf, "The members-only feel is appealing to Scratch and we love Kingdom59's brand specific approach. It allows our products to stand front and center with a captive audience of golfers." Upcoming sales will feature deals from brands such as Travis Mathews, Feel Golf, 59 Belts, and Izod G.

The Founder
Kingdom59 was founded by Alan Parker, a 15 year online marketing and business development veteran for PeopleSoft, New Times Media and GolfBuzz (now Sportgenic). Inspired after his last trip to St. Andrews, Alan decided to turn his lifelong passion for the game into something that could be shared with fellow golfers everywhere. "I felt there was a better way for golfers to access amazing deals, while also delivering a superior and uncluttered shopping experience." Parker decided that the members-only approach of the private sales model made perfect sense for golfers and was a win for brands looking to move both closeout and in-line product in a brand-protected environment.

For More Information Contact:
Amy Parker
e. amy@kingdom59.com
p. 415.987.2200

KINGDOM59
www.kingdom59.com
19201 Sonoma Hwy, Suite 216
Sonoma, CA 94576



 
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