PALM BEACH GARDENS, Fla. -- Rolex Watch U.S.A., producers of the world's finest timepieces, has renewed its partnership through 2011 as "The Official Timepiece of The PGA of America."

Rolex U.S.A., with headquarters in New York City, has been a partner of The PGA of America since 1994, and provides precision timing at The PGA's major championships: the PGA Championship, the Ryder Cup, the Senior PGA Championship, the PGA Grand Slam of Golf and The PGA Professional National Championship. Rolex also recognizes achievements by awarding timepieces to the PGA Professional National Champion, the Senior PGA Professional National Champion and the PGA Golf Professional of the Year.
Rolex

"Rolex stands alone as a symbol of unmatched craftsmanship and performance, which reflect the qualities by which our Association has endeavored to promote participation in the game of golf and elevate the standards of the profession," said PGA of America President Roger Warren. "The PGA of America is proud that Rolex continues its commitment to golf and through this partnership provides a product that signifies ultimate achievement to our member professionals."

Since its inception, Rolex has been associated with the quest for excellence inherent in sport. Today, Rolex supports top sporting and cultural events worldwide. It is present at more than 200 worldwide events in the realms of golf, yachting, tennis, equestrian tournaments, motor sports and the arts. Because of the duration and strength of these relationships, Rolex is seen not only as a sponsor but as a true partner.

"Rolex is synonymous with the best in golf, so there is a natural bond with The PGA of America," said Rolex Watch USA President and CEO Allen Brill. "With over 28,000 loyal PGA Professionals and a rich diversity of championships, Rolex and The PGA of America will continue to enjoy a great partnership."

Celebrating its 90th anniversary, The PGA of America was founded in 1916, and is a not-for-profit organization that promotes the game of golf while continuing to enhance the standards of the profession. The Association is comprised of more than 28,000 men and women PGA Professionals who are dedicated to growing participation in the game of golf.