Golf News for Wednesday, July 7, 2010 | Courses

Robert Trent Jones II's Seneca Hickory Stick Golf Club to open

PALO ALTO, Calif. -- At a time when the USGA is affirming the environmental benefits of firm, fast golf courses that encourage play along the ground (they use less water), the architecture firm of Robert Trent Jones II (RTJ II) continues to roll steadily along like a well-struck low iron shot. The firm's newest course, Seneca Hickory Stick Golf Club, will open for play this summer in Lewiston, New York, minutes from Niagara Falls. The bent-grass/bluegrass layout stretches to 7,026 yards, playing past five lakes and traditional bunkers set in native grasses.

Named for the rare and protected Shellbark Hickory that grows on the site, the course is another example of RTJ II's philosophy of creating environmentally responsible golf courses. Hickory Stick is also the firm's fourth course designed for Native Americans, and joins the ranks of such prominent projects as Kaluhyat Golf Club at Turning Stone Resort • Casino, for the Oneida Nation, and Sequoyah National, for the Eastern Band Cherokee Nation. Both of these recent courses are very popular and successful in their competitive marketplaces, and have received numerous awards and accolades from the golf media.

In a year when new golf course openings - especially in the U.S. - are about as rare as a double eagle, RTJ II is unveiling eight new layouts and several renovation projects at home and around the globe. These include the much anticipated Patriot Golf Club, in Oklahoma; the Castle Course at Bro Hof Slott, in Sweden; The Scandinavian, in Denmark; and Rainbow Hills, in South Korea.

According to President and Chief Design Officer Bruce Charlton, "In difficult economic times many owners see the benefits of choosing a course designer with a proven record of delivering not just quality, but value. RTJ II has demonstrated over 40 years that we can help our clients earn substantial reward on their investments while creating distinctive courses that also treat the environment with respect in order to achieve long-term sustainability. As the market for new courses continues to evolve, we believe the advantages of our long-established brand will become even clearer. Plus, professional and amateur golfers worldwide agree that our courses are challenging and fun to play!"

In addition to its new courses, RTJ II has also recently completed major renovation work at Pondok Indah, in Indonesia and at the Princeville Makai Course on Kauai. Going forward, the company is currently working on projects in Greece, Italy, Poland, Portugal, Egypt, Mexico Vanuatu, and China.

About Robert Trent Jones II
With headquarters in Palo Alto, Calif., Robert Trent Jones II Golf Course Architects (RTJ II) is the preeminent golf design firm worldwide. Trustees of a great tradition of golf course architecture, RTJ II is committed to working in harmony with nature to craft the best golf course on each unique site. The RTJ II design team has experience in every aspect of golf course development and the ability to provide support and expertise from conception through completion of any project. For additional information contact the firm at +1 650-475-0329 or on the website at www.rtj2.com.

Media Contact:
Karen Moraghan
Hunter Public Relations - East
908/876-5100
kmoraghan@hunter-pr.com
www.hunter-pr.com