ROCHESTER, N.Y. -- "Ben Hogan famously said he would have found the secret to golf in the dirt," according to world renowned golf instructor and Callaway brand ambassador David Leadbetter. "He would have found it quicker with video cameras." Now thanks to Kodak and Callaway, he can even find it on Facebook beginning today (June 24).

Kodak and Callaway announced that they have jointly developed a new Facebook application that will allow golfers everywhere to upload videos of their golf swing for an opportunity for free online analysis by Callaway teaching pros. The free application will be available to Facebook users beginning June 24 at www.facebook.com/Callaway and www.facebook.com/kodakchallenge. The new application will be available on both Facebook pages through the end of 2010.

By clicking on the "Swing Tips HD" link on the Callaway and Kodak Challenge Facebook pages, fans can upload and share video of their golf swing. Fans can comment on each other's videos, and Callaway Teaching pros will offer expert advice on selected videos. Users will also be able to view their swing video online and compare it to golf swings of Callaway staffers. Video tutorials on various aspects of the golf game (long game, short game, etc.) will also be available.

"The Kodak - Callaway Facebook collaboration provides fans a simple and effective way to integrate video analysis into their golf game. The new 'Swing Tips HD Facebook application is the perfect complement to our new KODAK PLAYSPORT Video Camera, which gives golfers unprecedented access to HD video right in their golf bag. Through Facebook and our collaboration with Callaway, we're now able to show golf fans across the Internet how easy and effective video golf analysis can be." explained Steven Powell, Director of Program Development for the Kodak Challenge.

"Our current promotion, that gives customers a KODAK PLAYSPORT Video Camera with the purchase of a new 2010 Callaway driver has generated great feedback," said Joe Urzetta, Senior Vice President, U.S. Sales, Callaway Golf. "This new Facebook application is a terrific way for golfers to receive video swing analysis from Callaway master staff teaching professionals."

Callaway Golf Promotion with KODAK PLAYSPORT Still Underway
Kodak and Callaway are jointly offering golf fans a special promotion this summer - purchase one of five highly-acclaimed new Callaway Drivers before July 31 and receive the new KODAK PLAYSPORT Video Camera for free. The KODAK PLAYSPORT Video Camera is specifically designed for consumers with active lifestyles, allowing them to capture full 1080p HD video with the touch of a button.

To be eligible to receive the new KODAK PLAYSPORT Video Camera, consumers must purchase one of the following Callaway Drivers before July 31; the Diablo Edge , Diablo Edge Tour , CALLAWAY FT-iZ , CALLAWAY FT-iZ Tour , FT TOUR ,or CALLAWAY Lady FT-iZ Driver . The MSRP of the KODAK PLAYSPORT Video Camera is $149.95. Promotional details are described below.

Callaway Promotional Details
Mail in gift with purchase applies only to new 2010 FT-iZ, FT-iZ I-MIX, FT-iZ Tour, FT Tour, Diablo Edge Tour, Diablo Edge Drivers (excludes FT-9 and FT-9 I-MIX) purchased between April 16, 2010 and July 31, 2010 from a participating authorized U.S. Retailer. Claim forms must be postmarked by July 15, 2010 and received by July 25, 2010. Proof of Purchase required. Allow 8-10 weeks for delivery. Void where prohibited. While supplies last. Ages 18 and over. Maximum 2 per household during promotional period.

About the KODAK PLAYSPORT
The KODAK PLAYSPORT Video Camera is waterproof up to 10 feet and features built-in software and USB cable output so users can edit and easily share videos with family and friends through sites such as YouTube, Facebook and Twitter. The KODAK PLAYSPORT Video Camera also features electronic image stabilization and KODAK Imaging Science for sharper videos with vibrant colors and less blur.

Key Features Enhance Golf Experience
The KODAK PLAYSPORT Video Camera's high-performance features provide great value to golfers looking to improve their game, including:
• Video action print - Included in the built-in software. With the click of a mouse, any swing can automatically be turned into a 9-up video action print showing start-to-finish snapshots that are great for analysis and comparison.
• Easy playback and upload - Playback on your HDTV television with included HDMI cable, or upload to YouTube and Facebook with the included USB cable and built-in software.
• Slow-motion playback speeds - A variety of playback speeds, plus frame-by-frame stop action to allow golfers (and their coaches) to analyze every swing movement.
• Five image capture modes - From 5MP stills to full 1080p HD video, including 720p/60 fps which is ideal for capturing golf swings and other high-speed action.
• Electronic image-stabilization - Helps you get sharper videos and less blur.
• Made for rugged outdoor use - Has an LCD Glare Shield feature and is waterproof up to 10 feet.

The KODAK PLAYSPORT Video Camera is available now in Abyss (black), Wave Crash (blue) and Adrenaline Rush (purple) in the United States for $149.95 MSRP at major retailers as well as Kodak.com.

About Kodak
As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.
To learn more, visit http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus.
More than 75 million people worldwide manage, share and create photo gifts online at KODAK Gallery -- join today at www.kodakgallery.com.

About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE: ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf(R), Odyssey(R), Top-Flite(R), and Ben Hogan(R) brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com or http://shop.callawaygolf.com

Media Contacts:
Steven J. Powell, Kodak, +1 585-781-5666 sjpowell@kodak.com
Chuck Beeler, Eric Mower and Associates, +1 315-374-4759 cbeeler@mower.com