Golf News for Monday, June 21, 2010 | Products

"Tom Watson: Lessons Of A Lifetime" reaches 10,000 units sold

World Golf Hall of Famer Tom Watson's comprehensive two-DVD set, "Tom Watson: Lessons Of A Lifetime," has reached 10,000 units sold in the first 6 weeks of its release, it was announced today by the eight-time major championship winner and Tom Watson Productions.

"Selling 10,000 copies of "Lessons of a Lifetime" in the first 6 weeks is not only an amazing milestone, but also a true testament to Tom Watson's popularity with golfers everywhere," says Director Terry Jastrow, award-winning president of Jastrow Productions.

That impressive figure includes strong sales on Tom's website, the recently debuted and informative www.tomwatson.com.

The news of the milestone of the best-selling "Tom Watson: Lessons of a Lifetime" coincidentally comes just in time for two events that carry great significance in the beloved golfer's life—Father's Day and a U.S. Open being played at Pebble Beach Golf Links.

After all, when Tom was six years old he was given a cut-down, hickory-shafted 5-iron by his father, Ray, an accomplished amateur. Ray then showed Tom the grip, and how to hook and slice the ball—all the game's basic fundamentals. Tom Watson would grow up to win eight major championships, including the 1982 U.S. Open at Pebble Beach, when he improbably chipped in for birdie from deep rough behind the 71st green to key his victory over Jack Nicklaus, a shot many historians consider to be the shot of the 20th century. In fact, a recreated video and play-by-play of that famous chip-in welcomes visitors to his website: www.tomwatson.com.

"It's probably no secret that Pebble Beach, the U.S. Open and Father's Day all hold a very special place in my heart," says Watson, who will compete in this year's U.S. Open via a Special Exemption from the United States Golf Association's Executive Committee, "so the timing of the announcement that "Lessons of a Lifetime" has been so well-received since its release couldn't be better."

The two-DVD set—filmed at the famous Greenbrier Resort located in White Sulpher Springs, WV, where Watson is the Golf Professional Emeritus—is the golfing superstar's first-ever instructional program and represents the culmination of more than 50 years of playing the game and learning from others.

The two-DVD set's approximately three hours of content provides the ultimate Tom Watson learning experience, covering all facets of the game—from the grip to full shots, to chipping, confident putting and effortless-looking drives, plus specialty shots including those required in strong wind conditions. Watson shares lessons learned from his childhood through competition, and gifts from the great teachers he has encountered. Watson—who has played with and against some of golf history's greatest players during his 38-year career—shares lessons he learned from his father and from longtime club professional Stan Thirsk, as well as many professional golfers such as Nicklaus, Lee Trevino, Sam Snead, Ben Hogan and Bryon Nelson.

Watson has long-standing professional relationships with Adams Golf, Golf Digest, The Greenbrier Resort, MasterCard Worldwide and Polo Ralph Lauren.

The two-DVD "Tom Watson: Lessons of a Lifetime" set is now available for $49.95 at select golf and sporting goods retailers, pro shops and at www.tomwatsondvd.com. The set is also available to purchase by calling 1-800-993-5589.

For information contact Mary Beth Lacy at: (760) 346-6942
Email: mb@mblacy.com

One can visit Tom Watson's DVD website at www.tomwatsondvd.com



 
Swing Fix