Marathon of Miracles, a wellness and cancer prevention nonprofit, is launching a promotion that will bring incremental income to golf courses through increased individual play. MOM is looking for 50 golf courses to participate in the launch promotion of Swing for Survivors. Those 50 courses will receive ongoing promotion from MOM throughout the year as Preferred Golf Courses of the Swing for Survivors program (www.swingforsurvivors.com) benefiting the Marathon of Miracles nonprofit (www.marathonofmiracles.org).
"Picture slow days at your course and golfers calling randomly to reserve tee times to play 36 holes because they've heard about our Swing for Survivors program through social networking groups, other viral promotions and PSA's -- none of which you had to pay for," said A.J. Ali, MOM Co-Founder and award-winning writer and host. Golfers in Swing for Survivors will buy more golf balls, more food and beverage and more accessories than other customers because they will be playing 36 holes of golf and spending the entire day at your course. In essence, MOM will market your golf course at no cash cost to you and will bring you guaranteed business while helping cancer survivors. "The funds we raise from the program, by golfers getting gifts from us based on the amount they raise for MOM, will help us do more wellness education outreach programs in your community," said Ali.
What MOM will do for you:
1. We'll promote your golf course as one of the 50 community-minded courses participating in the promotional launch of the "Swing for Survivors" program.
2. We'll market your golf course as a Preferred Golf Course Partner throughout the year, steering any golfers to your course that inquire about the program from your area.
3. We'll do at least two press releases about your golf course and your commitment to helping us end cancer through wellness and cancer prevention (one before the promotional day at your course and one after the promotional day at your course).
4. We'll invite local media out to your golf course to interview me and golf course representatives about the Swing for Survivors program and our Marathon of Miracles nonprofit's national efforts to help end cancer.
What MOM is asking from you:
1. 20 complimentary tee times, which will be used on a mutually agreed-upon promotional day (two fivesomes to golf 36 holes in one day). "I'll join 8 local golfers and either the pro, a celebrity or a media person. I'll play 18 with one foursome, then switch for the second 18. The other 5th player will do the same (the pro, celebrity or media person)," said Ali, who will also be blogging about the appearances at his On the Tee with A.J. Ali blog.
2. "2 rounds for the price of 1" deal for all golfers that do the Swing for Survivors program throughout the year, we'll promote your course throughout the year and drive golfers to you. It's a no-cost promotion with community goodwill attached.
You'll get a tremendous amount of PR and sales mileage from it, all for trading a small amount of golf spots. There's no cost, no risk and a tremendous marketing opportunity for you through Swing for Survivors. www.swingforsurvivors.com.
"I look forward to hearing from you. I'm locking in the 50 promotional courses asap so we can start promoting the program this summer. The kickoff promotion will consist of me playing 100 rounds in 100 days with golfers at each of the 50 participating Preferred Golf Courses. I'll play 36 holes at your course with 9 other local golfers, generate some media attention and talk with local cancer groups about the program (promoting your course), then move on to the next town and do the same thing all over again," said Ali.
Please contact A.J. Ali at 443-463-5009 or ajali@eclipsesports.com.
