Golf News for Monday, April 26, 2010 | Marketing

Quagmire Golf announces introducing their new e-commerce site

TORONTO -- Quagmire, the lifestyle apparel company known for its edgy, modern golf and sportswear, announces the debut of an online store as part of its newly redesigned website, allowing consumers to purchase the fun, funky line directly at www.quagmiregolf.com.

Coinciding with the arrival of the 2010 men's and women's collection, the new site reflects the "express yourself" style of the company's sport- and street-inspired looks. A streamlined homepage allows visitors to experience the brand first-hand, offering ultra-quick navigation between Quagmire's clothes, staff players and news. The e-commerce section also provides the option to toggle between front and back views of each piece in every color.

"This is a kick-a** way to check out and purchase your new Quag gear," says co-founder Geoff Tait. "It allows our customers and fans to see all the sweet new stuff. Quagmire is a lifestyle and customers can now sit back and enjoy a cold one at home while they pick out their clothing."

Designed to transition seamlessly from the 18th green to 19th hole and beyond, Quagmire's latest looks feature an array of bright and pastel hues, cut-and-sew detailing and unique logo and pocket placement. Emphasizing its light-hearted approach to fashion, the brand's polos, button-ups, sweaters, shorts, pants, skirts, dresses and outerwear include style names like "Triple Bogey," "Pondskipper," and "Choke."

Performance enhancing characteristics of Quagmire's exclusive Gud 'N Dri fabric include breathability, durability, fast-drying properties, UV protection and antimicrobials to keep the wearer cool and comfortable. The pieces are soft, static-free and wrinkle- and piling-resistant. For bottoms, Quagmire has introduced a woven-nylon, seersucker plaid and cotton stripe, among other fabrications.

Quagmire is worn by both Hollywood celebrities and Tour professionals and the brand's "Not Fit for the Fairway," slogan stresses that golfers don't have to be low handicappers to have fun and look great - on and off the course. Retailing from $65 for some tops to $79 for select outwear, the new collection is outlined in a 52-page catalog currently available for retailers and media members.

Sold throughout North America, Quagmire can be found at prestigious on-course shops, clubs and resorts including Olympic Golf and the Ritz-Carlton Orlando, Ka'anapali Golf Resort, the Four Seasons Resort Great Exuma at Emerald Bay, Angus Glen, Glen Abbey and Sporting Life in Toronto.

For more information: www.quagmiregolf.com, 800.652.9839.

About Quagmire
Quagmire is available throughout Canada at more than 200 pro shops and off-course retailers. Named "Canadian Golf Company of the Year" by ScoreGolf, the four-year-old brand recently expanded into the United States following a successful debut at the 2008 PGA Merchandise Show in Orlando, FL.

The company also offers custom apparel, and has provided special edition pieces to brands like, Coors and Coors Light USA. Keeping with its fun, youthful reputation, in 2009 the company partnered with the Coors/Maxim Golf experience, offering a free Quagmire gift with the purchase of every case of Coors Light in Canada (except Ontario).

Quagmire's management partner is the 31-year-old Jaytex Group, the Canada licensee of famous brands Kenneth Cole Reaction, Tommy Bahama, Original Penguin, Gant, Union Bay and Ben Sherman.

MEDIA CONTACT:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@billycaspergolf.com