Golf News for Friday, March 26, 2010 | Business

CMAA announces addition of Cybex International as silver partner

ALEXANDRIA, Va. -- The Club Managers Association of America is pleased to announce the addition of CYBEX as a silver partner to its Corporate Advantage Program. The Corporate Advantage Program is a collaborative effort among CMAA, The Club Foundation and up to 15 corporate entities that have demonstrated a leadership role within the club industry. The program creates a bridge between club management professionals and the companies most dedicated to serving their needs. The monetary contributions by Corporate Advantage Program partners support the professional development programs offered and funded by CMAA and The Club Foundation.

"From the first handshake, I believed Jim Singerling was a leader of character, who appreciated his responsibility of bringing great value to the millions of members his club managers represent," said CYBEX Chief Executive Officer John Aglialoro. "That is why CYBEX is honored to partner with CMAA."

CMAA Chief Executive Officer Jim Singerling, CCM, CEC, who serves as President of The Club Foundation, points out that this partnership represents a significant commitment by CYBEX to support important CMAA and The Club Foundation initiatives. "The dedication shown by CYBEX to our mission to provide outstanding professional educational opportunities for CMAA members is admirable. By creating true partnerships with companies who share our passion for educating and advancing the club industry, we are ensuring our industry is well-positioned for the future," commented Singerling. "CYBEX is an outstanding fit for our Corporate Advantage Program and I look forward to working with them to continue to provide cutting-edge services to our members."

CYBEX has designed and provides a one-of-a kind fitness program for the entire family including cardio and strength training equipment, education/exercise programs, financing through CYBEX Capital and a creative club marketing program to engage members to use the fitness center to enhance their health and wellness and improve performance. As a leading brand, CYBEX is sold worldwide in 85 countries and prides itself in designing and engineering the best fitness equipment using exercise science to reflect the natural movement of the human body. With millions of users from the first-time exerciser to the professional athlete, CYBEX signature products are being used at a wide range of properties including health and fitness clubs, golf and country clubs, resorts, city clubs, colleges/university athletic and recreation centers, professional sports teams, military and hotels. CYBEX is endorsed by PGA Golf Legend Greg Norman and is the only brand used by the best golfers in the world in the fitness trailers on the PGA and Champions TOURS.

"To position our leading brand and drive significant growth with golf and country clubs, we embrace this unique opportunity to create a strategic partnership with the entire CMAA community," noted CYBEX Chief Marketing Officer Larry Gulko. "CYBEX looks forward to becoming part of the fabric of CMAA, establishing valued personal and business relationships and delivering an exceptional experience to club managers by offering them the premium brand of exercise equipment and solutions, in essence...physical fitness for their members and fiscal fitness for their clubs."

To learn more about the Corporate Advantage Program, please visit www.cmaa.org/CAP.

About CMAA
The Club Managers Association of America is the professional Association for managers of membership clubs. CMAA has close to 7,000 members across all classifications. Manager members run more than 3,000 country, golf, city, athletic, faculty, yacht, town and military clubs. The objectives of the Association are to promote and advance friendly relations among persons connected with the management of clubs and other associations of similar character; to encourage the education and advancement of members; and to assist club officers and members, through their managers, to secure the utmost in efficient and successful operations.

About The Club Foundation
The Club Foundation supports the advancement of club management professionals, funding industry education programs through scholarships and grants.

About CYBEX
CYBEX International, Inc. is a leading manufacturer of premium exercise equipment for commercial and consumer use. The CYBEX product line, including a full range of strength and cardio training products, is designed using exercise science to reflect the natural movement of the human body. Led by the Cybex Institute for Exercise Science, CYBEX fitness equipment is engineered to produce optimal results for users from the first-time exerciser to the professional athlete. Products are available for a wide range of facilities, from commercial health clubs to home gyms, and are sold in more than 85 countries worldwide. For more information on CYBEX and its product lines, visit the Company's Web site at www.cybexintl.com.

Contact:
John Scott
(703) 739-9500
john.scott@cmaa.org
www.cmaa.org