Golf News for Friday, March 19, 2010 | Products

Fila Golf congratulates Stacy Lewis on Ladies European Tour wins

MONTREAL -- Fila Golf - a men's and women's apparel line internationally recognized for its authentic sports heritage and exclusively licensed by Fersten Worldwide - announces staff player Stacy Lewis has recorded back-to-back top-10 finishes, tying for eighth at the ANZ Ladies Masters and then claiming seventh place at the Women's Australian Open this past weekend.

During the competitions, the 25-year-old sported a variety of pieces from Fila Golf's new 2010 collection, which showcases the brand's iconic logo while emphasizing timeless sophistication, luxurious fabrics and technical characteristics.

"In Fila, I don't have to sacrifice style for performance," says Lewis. "I love the way the fabrics feel, and they're designed to keep me cool and comfortable on the course. Like so many other pro athletes, I trust Fila to help me look and feel my best, so I can focus on my score."

Mixing solids, stripes and textures, the Fila Golf's new looks build on the brand's famous Viva Red, White and Fila Navy color combination, adding shades of Aqua, Pine, Fig and Atomic Orange for an updated, modern palette.

"Stacy is one of the brightest young stars on Tour and it's wonderful to see her playing so well this early in the season," says Nancy Robitaille, Fila Golf principal designer. "Our new collection is all about pairing incredibly soft fabrics with classic designs that have been updated for today's athletes, ensuring comfort and style both on and off the course."

Drawing from the rich history of innovative design that has attracted many of the world's most legendary athletes - including tennis greats Bjorn Borg, Jennifer Capriati, James Blake and Kim Clijsters - the 2010 Fila Golf collection merges form and function. Embracing Fila's tradition of enhancing an individual's performance without hindering the natural features of the body, the complete line of apparel for men and women blends premium and eco-friendly fabrics with moisture wicking, quick drying and antimicrobial properties.

Highlights for ladies include one of Lewis's favorites, the chicly feminine Sussex Textured Polo with its long, thin placket and gathered front shoulder yoke. When paired with the asymmetrical mesh left side panel and ruffle of the Rimini Golf Skort, the effect is both athletic and flirty.

For men, staples include the traditionally-styled Vicenza Striped Polo with a contrasting back panel and under placket, and the sportier Madrid Polo. Made from a recycled polyester blend, it features a mesh shoulder yoke and side panels, along with a hidden zipper placket.

In stock year-round for immediate order and program fulfillment, Fila Golf's complete line of apparel retails from $20 for accessories to $120 for outerwear and is worn in competition by scores of professionals worldwide.

Fersten Worldwide - North America's leading full-service supplier of decorated apparel and accessories to the promotional products and golf industries - is the exclusive licensee of Fila Golf branded apparel and headwear for the U.S. and Canada. In conjunction with a focused, green-grass distribution model, the company's products are available at a variety of world-renowned properties, including Banff Springs, Glen Abbey, Poipu Bay, Sun Valley, TPC Sawgrass and Whistler.

For more information: www.filagolf.com, 800.565.7462.

About Fila
Established in Italy in 1911, Fila is a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally-respected company, having gained world-class recognition in tennis apparel, has developed brand recognition by marketing products with a high design and style content which are endorsed by professional artists and athletes internationally.
www.fila.com

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