GRAFTON, Mass. -- Golf Research In Play (G.R.I.P.), a golf
equipment manufacturer and an online retailer dedicated to developing and
offering golf clubs that make the game easier to play, more fun, and more
affordable for the recreational golfer, today announced the availability of the
G.R.I.P. Sweetness" Putter. Available through www.gogrip.com, G.R.I.P.'s
Sweetness features a "Dual Tension Rod," two-bar design, with a center
aiming line between the rods, to help golfers visually align their putts and
produce a straight putting stroke.
The front and back of the oversized Sweetness Putter utilize reinforced
weighting ports for even weight distribution through the putting stroke and
perfect balance from set up to follow-through. In addition, Sweetness
features a double insert on the club's face -- a CNC-milled aluminum center
surrounded by a soft polymer for a smooth, true roll.
"Putter technology has changed dramatically over the last few years.
Through our research, we have found that recreational golfers are having
more success on the greens with larger, mallet-style putters. G.R.I.P. has
also found that one of the most critical components of putting is shot line up
and putt aim," said Michael Blair, director of golf club development,
G.R.I.P. "Joining together these two factors, we have designed Sweetness.
With its 'Dual Tension Rod' design, oversized shape and bold finish, golfers
can save strokes and sink their putts more easily."
Bold Fit and Finish
The G.R.I.P. Sweetness Putter is eye catching with its brushed gold and black
finish. The striking contrast between the putter's matte black body and Z-
gold-plated tension rods provide an extraordinary alignment system, making
putting that much easier.
Superior Shafts and Grip
The double-bend, aluminum shaft helps set the putter at address, gives a
slight offset for proper putt set-up, and keeps a golfer's hands in the correct
position. The shaft is wrapped in an ultra-soft, all-weather polyurethane, two-
piece grip.
Pricing and Availability
The MSRP for the G.R.I.P. Sweetness Putter is $69.95. To purchase
Sweetness, please visit www.gogrip.com or call 1-800-881-5774.
About G.R.I.P.
A revolution in golf equipment has been started by Golf Research In Play.
Launched in April 2006, G.R.I.P. is a golf equipment manufacturer and an
online retailer dedicated to developing and offering the finest quality golf
clubs¬¬ golf clubs that make the game easier to play, more fun, and highly
affordable for the recreational golfer. Delivering the best in high-performance
golf technology, G.R.I.P. offers a 30-day satisfaction guarantee and a one-
year warranty against manufacturers defects for all of its golf clubs. For
more information and to order products, visit www.gogrip.com or call 1-800-
881-5774.
Contact:
Irene Savage
Golf Research In Play
508-963-1782
isavage@gogrip.com
