LOUISVILLE, Ky. -- Gentleman Jack Rare Tennessee Whiskey has announced that it has entered into a partnership with 2008 Masters Champion Trevor Immelman to serve as a global spokesperson for the brand. As part of his brand ambassador role with Gentleman Jack, Immelman will be included in advertising and promotional materials, and make personal appearances on behalf of the brand.
Immelman's love for golf began at age five and by the age of 12 was already a scratch player. His win at Augusta was his first major victory and his second win on the PGA Tour. In addition to his two PGA Tour wins in the United States, Immelman has won multiple tournaments internationally, including the 2003 World Golf Championships-World Cup; was a member of the International Team for the 2005 and 2007 President's Cup events; and was named PGA Tour Rookie of the Year in 2006.
"We are very proud to have Trevor Immelman on the Gentleman Jack brand team," said Mark Grindstaff, U.S. Marketing Director for the Jack Daniel's Family of Brands. "Trevor's success reflects the essence of what our Gentleman Jack consumers strive to achieve. His sense of classic style and sophistication perfectly matches the image of the Gentleman Jack brand."
Gentleman Jack's partnership with Immelman marks the brand's first sponsorship of a well-known sports figure and underscores its decision to become more deeply associated with golf. "We feel that Gentleman Jack delivers on the golfer's desire for high quality, time-honored brands and is perfectly suited for any social occasion," said Grindstaff.
"I am very excited to be working with a brand like Gentleman Jack," said Immelman. "Not only am I impressed with the product, but also the responsible manner in which the brand is promoted. After being introduced to this whiskey, the Perfect Manhattan made with Gentleman Jack is now at the top of my cocktail list."
About Gentleman Jack
Introduced by the Jack Daniel Distillery in 1988, Gentleman Jack Rare Tennessee Whiskey is carefully crafted using only the finest grains and iron-free water from the distillery's natural cave spring. The distinct taste of Gentleman Jack is built upon the unique charcoal mellowing process developed by Jack Daniel's. Unlike any other whiskey in the world, Gentleman Jack is charcoal mellowed twice - once before it goes into the barrel and again after it fully matures. The result is an exceptionally smooth whiskey with a rich, rewarding taste.
Officially registered by the U.S. Government in 1866, the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg, Tenn., the Jack Daniel Distillery is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey and Jack Daniel's Single Barrel Tennessee Whiskey.
Drinking Responsibly is Always in Style.
CONTACTS: Mark Day
(615) 780-3345
mark.day@dvl.com
Andrea Duvall
(502) 774-6044
andrea_duvall@b-f.com
