Golf News for Thursday, February 4, 2010 | Tournaments

Golf Channel Am Tour prepares for its 2010 season opening event

ORLANDO, Fla. -- Golf Channel Am Tour, the largest amateur golf tour in North America, is set to tee-up its 2010 season with the 7th annual Duel in the Desert, Feb. 4-6, in Mesquite, Nev. The 54-hole tournament - sold out with a full field of 256 participants - continues the momentum of growth the Tour has sustained since 2007, when Golf Channel became title sponsor. In early 2009, Golf Channel assumed full management, marketing and operational control of the Tour.

Over the past three years, the Golf Channel Am Tour has experienced remarkable growth with membership increasing from 3,500 to more than 5,000 members, local chapters throughout North America expanding from 39 to 60 and the number of local tournaments increasing from 550 to more than 800 in 2009. Participation in the season-ending National Championships has more than doubled since 2006, highlighted by the more than 1,200 members who competed at the 2009 National Championships in La Quinta, Calif., headlined by the famed PGA West Golf Club.

As the largest amateur golf tour in North America, the Golf Channel Am Tour is open to the public and provides the most professional tournament experience for players of all ages and abilities, as well as offering unparalleled access to some of the most renowned and challenging golf courses across the country.

"The primary goal of the Golf Channel Am Tour is to grow the game of golf, and we are very excited about the Tour's growth the past three years," said Gene Pizzolato, chief operating officer for Golf Channel New Media Ventures. "By giving players the chance to compete with other golfers at their skill level and access to legendary golf courses they otherwise might not have had the opportunity to play, the Golf Channel Am Tour helps expand the game exponentially. We look forward to continue providing our Am Tour members with experiences that cannot be duplicated anywhere else."

In support of the new season, Golf Channel Am Tour has launched a newly designed Web site at www.golfchannel.com/amtour and signed on Golf Galaxy, an innovative, state-of-the-art, interactive golf retailer as the Tour's presenting sponsor.

Each year, thousands of amateur golfers are able to compete at a wide range of elite courses through the Golf Channel Am Tour, including PGA West, TPC Sawgrass, PGA National, Barton Creek, Innisbrook, Kingsmill and The Greenbrier to name a few. Currently, the Tour conducts more than 800 local championships nationwide, culminating annually with the National Championships. The 2010 National Championships, a 72-hole stroke-play competition that determines the National Champion in each of six flights in senior and open divisions, will be hosted in September 2010 by TPC Sawgrass Stadium Course (home of THE PLAYERS Championship) in Ponte Vedra Beach, Fla.

The Tour's new site (www.golfchannel.com/amtour) includes easy registration for members, a "Road to TPC Sawgrass" feature, historical results page, tournament listings and provides original content with unique stories available throughout the year. The Web site also includes a player handbook outlining Tour policies and eligibility requirements to qualify for the 2010 National Championships.

Duel in the Desert marks the start of the Golf Channel Am Tour's highly-anticipated 2010 season. Players from across the country will compete in two-person teams during a 54-hole competition at some of Mesquite's leading golf courses, including Falcon Ridge, The Palms, and The Canyons, while staying at the world-class host resort CasaBlanca Resort Hotel and Casino. The 7th Annual tournament will take place Feb. 4-6 and consist of scramble, modified alternate shot and best ball formats.

Golf Channel Am Tour is part of GolfChannel.com's new digital platform which is a combination of sites designed to be the ultimate one-stop golf concierge service striving to help the recreational player enjoy every aspect of golf. In addition to the Tour, the platform also includes: GolfNow.com, the Internet's most comprehensive online tee time booking service, offering users the ability to book tee times at more than 1,800 courses nationwide at any time of day; TravelGolf.com, the ultimate hub for vacationing golfers looking to obtain insightful information about the best places around the world to play golf and provide access to a host of other services that will help travelers enjoy their golfing vacation to the fullest; and access to GolfChannel.com's features and breaking news, a library of more than 2,500 instructional online videos, extensive product reviews, and tips from the most-trusted equipment experts.

About Golf Channel
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. The Golf Channel cable network, co-founded by Arnold Palmer and a subsidiary of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is available in more than 120 million homes worldwide through cable, satellite and wireless companies. Exclusive partnerships with the world's top tours allow Golf Channel to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf's best news, instruction and original programming. Golf Channel's digital platform of businesses is led by www.GolfChannel.com, the number-one golf destination on the Internet, delivering unmatched coverage of the world of golf, as well as services that help the recreational player with how to play, what to play and where to play golf. For more information on the Golf Channel Am Tour, please visit: http://www.golfchannel.com/amtour.

For more information contact:
Jeremy Friedman, Golf Channel Public Relations 407-355-4058 jfriedman@golfchannel.com

Callie Burrows, Dan Klores Communications, 212-981-5209, callie_burrows@dkcnews.com



 
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