CINCINNATI -- During the motion of the golf swing, golfers use many of their 230 moving joints and body parts. As the global golf industry prepares to gather in Orlando, Fla. later this month for the 2010 PGA Merchandise Show, PGA Professionals are being asked "Are you offering the right playing and teaching aids to address reduced joint function or stiffness from golf?"

Elations is embracing the opportunity to tout the benefits of its great-tasting liquid joint supplement to the nearly 40,000 attending industry professionals. Elations experts will be on hand with free samples for the 2010 Outdoor Demo Day on January 27; in Booth #1107 at the 2010 PGA Merchandise Show, January 28-30; and at the Elations "Rocks The Joint" Concert featuring Kansas on Friday, January 29.

Encourage golfers to Loosen Up! with Elations, a liquid joint supplement that tastes fantastic and relieves joint discomfort in 6 days! Available in Black Cherry, Cranberry and Raspberry.

Aging athletes can lose enthusiasm for playing a round of golf when they feel stiff. For the 28 million Americans struggling with joint stiffness*, the daily discomfort hinders their mobility and active lifestyles. One serving of Elations contains 1500mg of Glucosamine, 1200mg of Chondroitin and a patented form of Calcium.

6 Reasons to Consider Elations:
1. We don't want to just do something we love, we want to feel good doing it! Golfers can lose enthusiasm for playing a round or practicing, if they don't feel well. Maintaining good joint health is important to aging athletes who want to feel well.

2. Elations Powder Sticks can drive your water sales and only take up an "index card sized" amount of retail space. The Elations Powder Sticks aren't sold individually at major retail outlets. Elations liquid is sold in 6-packs nationwide. With Elations, there are no more pills to swallow.

3. During the golf swing, we use many of the 230 moving joints and body parts in our bodies.

4. Pros can lose lessons when their regulars are too sore for the workout. With Elations 6-day results, you feel better before showing up for next week's golf lesson.

5. Many independent pharmacies have found that people don't always want to buy supplements at a bulk discount price. They have consumption needs on an immediate basis.

6. People will thank you for introducing it to them, because it just plain tastes good. Your clientele counts on you to introduce them to the playing and teaching aids they need.

Not all teaching aids have to do with the equipment or coaching. There are physical challenges that an aging athlete has to face.

"In addition to maintaining their clubs, players should be maintaining their bodies", says avid golfer and renowned nutritionist Dr. David Seaman. "Elations is on my list of recommendations for healthy joints."**

Your clientele counts on you to introduce them to the playing and teaching aids they need. There is the set of sticks you pull out of your bag, and then there are the Elations powder sticks. Loosen Up! with Elations.

Until recently, the only source of relief was pills - an unappealing option for those who are already tired of swallowing a handful of medications, supplements and vitamins each day. Elations, a new and refreshing fruit-flavored supplement, provides an ideal alternative for multiple reasons:
- Elations contains the essential ingredients proven to improve joint health and minimize pain.
- Glucosamine (1,500 mg) - forms the building blocks for joint cartilage
- Chondroitin (1,200 mg) - stimulates cartilage production
- Calcium (30% of daily value) - a patented form to strengthen bones

- The liquid formula of Elations is proven to be more absorbable than pills.

- Drinking only one bottle of triple-strength Elations each day provides the right levels of Glucosamine and Chondroitin, verses taking three to six large, hard-to-swallow pills.

- Consumers can expect results in as early as 6 days of daily Elations use, although some people may see results sooner.

- Elations earned the American Culinary Federation's Seal of Approval, which is only awarded after rigorous testing by a team of ACF-certified chefs.

- The National Institute of Health recently completed a Glucosamine Arthritis Intervention Trial that found Glucosamine and Chondroitin - at the same levels found in a single bottle of Elations - helped improve joint health for people with moderate-to-severe problems.

Elations is available in three appealing flavors: Black Cherry, Raspberry White Grape and Cranberry Apple. The bottles can be purchased in 6-packs. Suggested retail price for the 6-pack ranges from $6.99 - $8.99 - less than the price for separate servings of the same nutrients in joint supplement pills, milk and juice.

About The Elations Company
The Elations Company is dedicated to improving the lives of the 78 million baby boomers who are unwilling to grow old physically, mentally and emotionally. Based in Cincinnati, the company strives to uphold its fervent mission to keep baby boomers booming. ELATIONS®, originally developed and tested by Procter & Gamble (P&G), is now owned and operated independently by The Elations Company. To learn more about the brand and company, visit www.elations.com.

*Source: Arthrtis.org. Joint pain refers to those who suffer from osteoarthritis and rheumatoid arthritis.
**Interviews available upon request with Dr. David Seaman

CONTACT INFORMATION:
Elations: Michelle St John, 513.310.7778, Michelle@InnerCircleGetIn.com