NEW YORK -- Polo Ralph Lauren announced today that professional golfer Webb Simpson has signed a multi-year contract to represent its Polo Golf collection. As part of the partnership, Mr. Simpson will serve as a brand ambassador for Polo Ralph Lauren worldwide and will be featured in a national advertising campaign for the brand and will wear clothing from the Polo Golf collection.
"Webb is an incredibly talented athlete who embodies youthfulness and a classic style, making him a perfect fit for the Polo Golf brand," said David Lauren, Senior Vice President of Advertising, Marketing and Corporate Communications for Ralph Lauren.
Mr. Simpson, 24, is a native of Raleigh, North Carolina and a recent graduate of Wake Forest University where he was a four-time NCAA All-American and was a member of the victorious 2007 Walker Team Cup. Mr. Simpson finished his senior year winning the ACC Championship and was named the ACC Player of the Year. Upon turning pro in June 2008, Mr. Simpson was one of two players to earn a 2009 PGA Tour card.
"In order to be the best in golf, it's important that I wear the best, which is why Polo Golf is a natural choice for me. I grew up wearing Polo and have always loved the classic style it represents," said Simpson.
Outfitting golf professionals since 1987, Polo Golf introduces a series of collections for Spring 2010 that combine modern sporting luxury with a legacy of American style. Impeccably designed and exceptionally wearable, the season presents golf wear inspired by a renowned championship spirit. Polo Golf is available at RalphLauren.com/Golf.
Mr. Simpson is among an elite roster of professional golf tour players sponsored by Ralph Lauren. Other players include Tom Watson, Davis Love III, Luke Donald, Jonathan Byrd and Morgan Pressel.
ABOUT POLO RALPH LAUREN
Polo Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 40 years, Polo's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Blue Label, Lauren by Ralph Lauren, RRL, RLX, Rugby, Ralph Lauren Childrenswear, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands. For more information, go to http://investor.ralphlauren.com.
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Polo Ralph Lauren
Ryan Lally
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212-318-7116
