Golf News for Thursday, January 14, 2010 | Business

Golf Datatech unveils first-ever golf apparel market reports

ORLANDO, Fla. -- Golf Datatech, LLC (www.golfdatatech.com), the industry's leading independent research firm for consumer, trade and retail golf trends and performance, today unveiled the first-ever Golf Apparel Market Reports. These reports, which capture retail sales data from both on course and off course retailers in the U.S., cover the top selling men's and women's apparel brands broken down by price range, clothing type and inventory.

The Golf Apparel Market Reports are available on a monthly basis to apparel companies, retailers and golf shop operators/managers, providing a detailed snapshot of apparel sales for every category, including shirts, pants and outerwear, for both men and women. Moreover, the reports list the market shares, retail pricing and inventory levels of virtually every apparel manufacturer, as well as define the market leaders in every category. In time, key market trending will be an important tool provided by the reports to retailers and manufacturers.

Among the key general findings of the first On Course Market Report (Nov. '09) were the following:

Men's On Course Golf Apparel
• For men's shirts, including short and long sleeve, the average retail price shirt sold was $49.79. The price range of $0-$49.99 made up 56.5% of the total market, while the price range of $50-$74.99 made up 30.6% of the total market and the $75-$99.99 price range made up 9.2% of the total market.

• In regards to men's tops, which include sweaters, vests and fleeces, the average retail price top sold was $71.78. The $50-$74.99 retail price range made up 31.7% of the total market, while the $0-$49.99 retail price range made up 36.1% of the total market and the price range of $75-$99.99 made up 13% of the total market.

• The average retail price of men's bottoms, including pants and shorts sold, was $48.28. The price range of $0-$49.99 made up 61.9% of the market, while the $50-$74.99 retail price range made up 28.1% of the total market and the $75-$99.99 price range made up 6.4% of the total market.

Women's On Course Golf Apparel
• For women's shirts, including short and long sleeve, the average retail price shirt sold was $43.28. The price range of $0-$49.99 made up 67.5% of the total market, while the $50-$74.99 retail price range made up 26.1% of the total market and the $75-$99.99 price range made up to 4.9% of the total market.

• In regards to women's tops, which include sweaters, vests and fleeces, the average retail price top sold was $60.45. The retail price range of $50-$74.99 made up 29.9% of the total market, while the $0-$49.99 retail price range made up 46.1% of the total market and the $75-$99.99 price range made up 11.3% of the total market.

Uni-Sex On Course Outerwear
• The average retail sales price of a rain jacket sold was $117.40, while the average retail sales price for windshirts and windvests was $58.61. Also, more than three times as many rain jackets are sold as rain pants.

"The golf apparel market has gone untracked for years and no true benchmark exists for evaluating price trends, sales growth, or marketplace positioning for the key brands in the game," said Tom Stine, Co-Founder, Golf Datatech. "And yet, golf apparel makes up a huge proportion of total sales for every green grass and off course specialty shop retailer. It's an extremely important part of the profitability of every golf facility in the country, especially at the green grass level. Golf Datatech has undertaken this project with the same diligence as our tracking of the hard goods category, where we have worked closely with thousands of on and off course retailers nationwide throughout the years."

Golf shops that are interested in getting the FREE monthly reports should contact Suzie Phillips at sphillips@golfdatatech.com or 407-944-4116. Apparel manufacturers who would like to see sample reports should contact Tom Stine at info@golfdatatech.com or 407-944-4116.

About Golf Datatech, LLC
Golf Datatech, LLC was established in 1995, and since that time it has become the industry's golf standard for accurate and timely information on the retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998, the Company extended its reach into consumer research and strategic sales and marketing consulting. In 2006, the Company expanded its retail and consumer research programs into the United Kingdom and in 2008 added markets in Europe. Golf Datatech now produces the first-ever electronically driven golf retail sales reports for the UK, Sweden and Germany.

Contact:
Tiffany Kessler (tiffany@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
Suzie Phillips (sphillips@golfdatatech.com)
Golf Datatech, LLC @ 407-944-4116



 
Swing Fix