JUPITER, Fla. -- National Golf Foundation welcomes Decatur Park District as a renewing client of NGF's Voice-of-Customer Operating Model (VOCOM). Located in central Illinois, the Decatur Park District, operates three 18-hole facilities. Golf Digest ranked the Decatur Park District 18th in the nation for accessibility and affordability.

NGF provides clients with an operational model that provides the voice-of-customer intelligence to make the right strategic decisions and improve their market position. More than 700 course operators have used NGF's Voice-of-Customer Operating Model to build golfer loyalty, increase revenues, grow market share and improve marketing efficiency.

Current Voice-of-Customer clients include management companies such as KemperSports, Baltimore Municipal Golf Corporation, OB Sports and Honours Golf; municipal golf operators such as Montgomery County Revenue Authority; and independently run facilities such as Pasatiempo Golf Club.

To learn more about how NGF can help your facility, contact Ben Fowler at 561-354-1628. Also be sure to view Ben's Blog "Driving Growth through Customer Loyalty" by visiting http://www.ngf.org/vocguru.

About the NGF
The mission of the National Golf Foundation, founded in 1936, is to help golf businesses succeed by providing marketing, research, customer targeting and other consulting services. Based in Jupiter, Fla., the NGF serves many constituencies in the golf industry, including equipment manufacturers; builders and developers; facilities and practice ranges; course architects; retailers; turf maintenance suppliers; golf associations and the media. For more information, visit www.ngf.org.

Contact: Ben Fowler
bfowler@ngf.org
561-744-6006