Golf News for Thursday, November 19, 2009 | Marketing

Golf Channel Solutions new Warm up to Winter golf promotion

Golf Channel Solutions, parent company of GolfNow.com, has announced a 20.6% increase in rounds of golf sold in their "Warm Up To Winter" participating markets.

The following markets: Dallas, Kansas City, Omaha, Springfield/Branson, St. Louis, Indianapolis, Lexington, Louisville, Cincinnati, Columbus, Cleveland and Pittsburgh all are in the midst of a winter golf promotion, sponsored by Golf Discount Superstore and GolfNow.com. "Warm Up To Winter" runs throughout the month of November, 2009 and is designed to encourage golfers to play more golf during inclement weather.
The promotion has helped ignite an increase in rounds sold of 20.6% (first half Oct. '09 vs. first half Nov. '09)

The promotion is promoted to golfers that visit any participating market homepage within the GolfNow.com website, in the following manner: "Book during the month of November and you will automatically be entered to win winter golf gear, free golf and more! Every time you book on GolfNow you are entered to win. Plus, one lucky grand prize winner will receive a complete winter golf survival kit. (in each market)"

"1 GRAND PRIZE WINNER will receive a winter golf survival kit, including:
Coleman Cart Heater - Golf Cart Cover - FootJoy Rain Grip Gloves - On Course Cart Mittens & Never Compromise Fleece Winter Hat - GolfNow Gear...Total ARV = $299.75"

"3 RUNNERS-UP will receive the following prize pack: On Course Cart Mittens, Never Compromise Winter Hat, FootJoy Rain Grip Gloves, GolfNow Gear | Total ARV = $74.85"

"WEEKLY WINNERS will receive a FREE Round of Golf on GolfNow"
Golf Discount Superstore has provided prizing for the promotion in return for promotional mentions and inclusion in daily emails and local websites.

"Our goal was to reduce the big drop off in rounds sold that we usually see in November. To see an increase in rounds sold of 20.6% is something that has lots of us excited. We're anxious to try new variations of our GolfNow.com Winter Golf Promotion in the future." - Mike Hendrix, Central Region Director

For additional information please see one or all of the following websites:

www.golfdiscountsuperstore.com
www.golfchannelsolutions.com
www.golfnow.com/columbus

To learn more about working with GolfNow.com please contact Mike Hendrix, Central Region Director - 614.214.7827 or mhendrix@golfchannel.com