CASTLE ROCK, Colo. -- “Divergent Views” a controversial, hard hitting newsletter focusing on the visions and execution that impacts the attitude and aptitude of golf course personnel debuts its initial issue on July 1, 2006 article with the lead article titled, “The Assembly Line of Golf.” Subscribe to 12 issues for $50 at www.golfconvergence.com

In contrast to Pellucid Corp.’s bi-weekly newsletter, “Outside the Ropes”, which covers a range of issues from industry trends down to individual facility weather impact (subscribe at www.golfconvergence.com to Outside the Ropes), “Divergent Views” brings laser-like focus to the micro economic issues of the business: maximizing revenue, increasing operational efficiency and enhancing customer service.

The golf industry has some incredibly talented owners and managers of golf courses. However even those who are brilliant find their vision blurred by the daily exposure to the same recurring events. Thus, what was white vs. black often becomes a vast shade of grey after prolonged exposure.

The monthly edition of “Divergent Views”, authored by J. J. Keegan, click here, one of golf’s leading strategists and as classified by Malcolm Gladwell in the book Tipping Point as a true “sneezer,” will produce insights that are provocative, challenging, supporting, nurturing and sometimes confrontational, i.e., the USGA supports the “game of golf” while often harming the “business of golf” (August newsletter).

While you may not always agree with the opinions expressed, with your subscription you are guaranteed monthly mental stimulation and, from this, your profits will grow from the exercise of challenging what you thought you knew.

To test your mind and to change your perspective on the “business of golf” vs. the “game of golf, subscribe at www.golfconvergence.com.