The project director for Donald Trump's highly controversial new links course in Scotland is the latest big name to sign up as a speaker for December's European Golf Business Conference. Neil Hobday, project director of Trump International Golf Links in Scotland, was instrumental in persuading the American billionaire to acquire and develop the Menie Estate into a venue capable of holding an Open Championship - one of many steps he's taken during a 20-year career in the golf industry.

Among those joining him on stage, for the fourth annual event, will be Alex Iguchi, former Pebble Beach executive and the owner / operator of AMI Golf Consulting, an international golf management consulting company, offering financial, management, operational and service solutions to all types of golf facilities. Iguchi will focus on Standard Operating Procedures (SOP's), that might be the next step towards an improved hospitality at golf courses.

Together with other speakers and participants at the European Golf Course Owners Association-organised conference, they will define The Next Step; From Change To Opportunity - the theme of the conference.

Subjects under discussion will include how golf course owners can take advantage of changes; how they can generate more revenue by using e-marketing and yield management; and more solutions of problems golf operators face on a daily basis.

The 2009 European Golf Business Conference is at the Renaissance Hotel, in Amsterdam, from December 2-4, 2009.

For more information, visit http://www.egcoa.eu/conference