BOCA RATON, Fla. -- Florida's Three Oaks Hospitality, a highly respected club membership consulting company, is demonstrating its faith in the economic upturn by adding a new division specializing in golf club management.

Greg French, formerly vice president of golf operations for Benchmark Golf, has joined principals Michael Padden and Eric Stephenson to run the new operation.

Three Oaks has built its reputation in private club management through consulting with and creating innovative programs to expand and increase membership revenues.

"At a time when the economy had caused a severe blow to the golf club business, we searched out the leading experts in the field of membership programs, and found Three Oaks Hospitality," said Joe Steranka, CEO of the PGA of America.

"With our guidance, Three Oaks developed a new membership plan for PGA and executed it flawlessly," he said.

In addition to the PGA of America, Three Oaks' clients have included such renowned clubs as La Quinta, The Woodlands, The Registry, PGA National, Puntacana and Kiawah Island.

French will create golf club management division

French, a PGA professional for 25 years, comes to Three Oaks directly from his position as vice president of golf operations at Benchmark Hospitality International, headquartered at The Woodlands, Texas.

While at Benchmark, French oversaw management of 11 golf properties and the development of new clubs and course renovations. Prior to that, he directed golf operations at Western golf Properties of Scottsdale, Arizona, where he was responsible for six 18-hole golf facilities and supervised a staff of 350 employees.

"We are excited to have Greg French joining us at Three Oaks," said Michael Padden, President. "Having worked with him in joint ventures with Benchmark, we are intimately aware of his innovative and forward thinking ideas, as well as his solid professionalism in managing both golf and club operations."

In the area of club membership consulting, Three Oaks' services include:

Membership program development
Club marketing and sales plan implementation
Membership sales management
Resort/Residential and private club operations
Operational audits and reviews
Member focus groups

For more information on the company and its services, contact:

Joe Ramirez
David Pearson Associates, Coral Gables, FL
Joe@davidpearsonassociates.com
305-662-4466