Golf News for Friday, September 18, 2009 | Products

Greg Norman Collection develops ION 75 Titanium, an exclusive performance technology set to launch spring 2010

NEW YORK -- Greg Norman Collection, a leader in golf-inspired sportswear, introduces a brand new technical advancement, ION 75 Titanium, available in two of the company's performance polos from the Spring 2010 line.

"ION 75 Titanium is a technology that generates negative ions as a result of a specially designed knitting process," says Michael J. Setola, CEO/President. "Golfers and non-golfers alike will benefit from a polo that actually balances the ions in the human body and unsurpassed benefits available from a garment."

ION 75 Titanium is unique to the industry largely due to its benefits, which derive from a development process that begins with liquid titanium magnetic crystals. Crystals are naturally embedded into superior microfiber yarn by way of an exact spinning technique that produces a beneficial amount of negative ions, which in turn will balance positive ions in the body-similar to the popular ionic magnetic bracelets. The end result is a performance garment that actively promotes a healthy and natural flow of balanced ions in the human body resulting in increased serotonin levels and overall wellness. Additionally, ION 75 Titanium has moisture-wicking, UPF and anti-microbial characteristics.

While a 100% performance, the technology creates a luxurious garment as well. The new ION 75 Titanium polos are designed with a refined sense of style, available in a solid pin dot and bar stripe. The entire Spring 2010 line, including ION 75 Titanium, will be on display at this year's PGA Merchandise Show in Las Vegas.

In other company news, Greg Norman Collection's Sales Rep Mark Ziminsky was recently named the 2009 Salesman of the Year by the San Diego Chapter of the PGA of Southern California.

Built upon a unique combination of performance, luxury and style, Greg Norman Collection is a leading worldwide marketer of golf-inspired sportswear for men and women, influenced by one of the world's leading golf professionals.

Nikki DiGennaro, (646) 840-5216