The National Golf Foundation welcomes the Northern California Golf Association (NCGA) as a new client of NGF's Voice-of-Customer Operating Model (VOCOM). Established in 1901, the NCGA provides northern California's golfers with competitions, handicapping services, and news and information. NCGA's membership includes 400 regular clubs, over 850 associate clubs and 180,000 golfers. In 1986 and 1996, the NCGA opened its own member courses, Poppy Hills Golf Course in Pebble Beach and Poppy Ridge Golf Course in Livermore, respectively. Poppy Hills was the first course in the United States to be owned and operated by an amateur golf association.

NGF provides clients with an operational model that includes the "voice-of-customer" intelligence to make the right strategic decisions and improve market position. More than 700 course operators have used NGF's Voice-of-Customer Operating Model to build golfer loyalty, increase revenues, grow market share and improve marketing efficiency.

Current Voice-of-Customer clients include management companies such as KemperSports, Baltimore Municipal Golf Corporation and Honours Golf; municipal golf operators such as Montgomery County Revenue Authority; and independently run facilities such as Pasatiempo Golf Club.

To learn more about how NGF can help your facility, contact Ben Fowler at 561-354-1628. Also be sure to view Ben's blog "Driving Growth through Customer Loyalty" by visiting http://www.ngf.org/vocguru.

About the NGF
The mission of the National Golf Foundation, founded in 1936, is to help golf businesses succeed by providing marketing, research, customer targeting and other consulting services. Based in Jupiter, Fla., the NGF serves many constituencies in the golf industry, including equipment manufacturers; builders and developers; facilities and practice ranges; course architects; retailers; turf maintenance suppliers; golf associations and the media. For more information, visit www.NGF.org.

Contact: Ben Fowler, bfowler@NGF.org
800-733-6006 ext. 1628