MISSISSAUGA, Ontario, Canada -- Despite more than 150 pages of content, readers of the September issue of Golf Digest should have no trouble finding three-time PGA Tour winner Brian Gay who will appear in next month's magazine wearing "Vegas Pink" trousers from Sligo Wear Inc., makers of fashion-forward performance golf apparel for serious golfers.

Set to hit newsstands August 11, Gay will be featured in "Swing Sequence," a popular section showcased in the magazine which provides readers with playing tips from the world's best golfers. Gay, ranked No. 5 in "Putts per Round" and in "Sand Saves" shares short game tips from chipping to putting.

"This has already been an incredible year for me and my family so I was even more flattered when Golf Digest asked me to participate in this issue," said Gay, who captured wins this year at the Verizon Heritage and St. Jude Classic. "I have felt comfortable in all aspects of my game from my swing all the way down to my apparel this season."

In Gay's three-page spread, he also dons the company's classic "O'Brien" in Ivory - a 100% moisture wicking, Sligo Tech Performance Polyester shirt as well as the "Icon" belt.

What makes the O'Brien unique is the pink and black argyle print splashed on the left chest that runs up over the shoulder blade and across the sleeve creating an original, fashion-forward look golfers have come to expect out of Sligo Wear.

"We are excited that a large group of readers will be exposed to Brian and the Sligo Wear apparel that he trusts in competition," said Shawn Aucoin, Sligo Wear Director of Sales. "In a sport where golfers switch equipment to gain a few extra yards, players need to adopt the same mindset when choosing apparel. We believe our apparel solutions provide golfers with added comfort and confidence to play at their highest level."

To date, Sligo Wear apparel has been in the winner's circle four times at the professional level including twice this year on the PGA Tour when Brian Gay notched victories at the St. Jude Classic and Verizon Heritage Championship. Earlier this year, Sligo Staff wear player Bubba Dickerson won the Louisiana Open on the Nationwide Tour.

In addition to Gay and Dickerson, other Sligo Wear athletes include the Nationwide's Justin Hicks, Steve LeBrun and Travis Perkins. The 2009 Sligo Wear collection and Gay's featured outfit is now available at golf shops and retail stores across North America and can be viewed at the company's website: www.sligowear.com.

About Sligo Wear Inc.
Sligo is the fusion between fashion and performance. Cutting edge fits, progressive styling and aggressive color ways define the golfer as an individual. Sligo Wear, which has already been at the forefront of several key wins this year including Brian Gay's PGA Tour victories at the St. Jude Classic and Verizon Heritage Championship, blends unique trends and fits of North America and European fashion with technical fabrications an athlete requires. Its intelligent combination of construction and modern materials make it a must-have for any serious golfer who wants to perform their best. By taking inspiration from fashion globally we have developed a collection that identifies the individual amongst the masses. Learn more about Sligo Wear and its 2010 collection at 905-463-2662 or www.sligowear.com.

For more information contact:

Sligo Wear Inc.
9446 McLaughlin Road, Suite 18
Brampton, Ontario
Canada L6X 4H9