Monday, September 14, Keynote Luncheon with Bob Husband
Defying the Odds: Success in tough times
Bob Husband is one of the savvyest operators in golf, having made his fortune by building Cobblestone Golf from scratch. Now as CEO of Heritage Golf Group, he is at the forefront of the industry. At least one industry veteran has called him the smartest guy in the industry, and no one can deny his stellar record and experience.
• Learn the enduring principles that make a golf course successful whether the economy is good, bad or dismal
• Strategies for maximizing profit and market value now
• Private clubs: how to sell and retain memberships in this economy
• Biggest mistakes to avoid when times are tough

New Session
Tuesday, September 15, 2:00 pm
A Strategic Look into the Future with Dana Garmany
• The good and the ugly? The economic, societal and business trends that have led us into a slumping market and the trends we need to follow to get out
• What business plans will work & what won't: from private clubs to short courses
• How operators will need to change over the next year, 5 years, 10 years
• What you can learn from Troon's success to help your future growth