Golf News for Wednesday, July 15, 2009 | Business

Greg Norman signs representation contract with with CAA Sports

LOS ANGELES -- Legendary golf champion Greg Norman has signed with CAA Sports, a division of Creative Artists Agency (CAA), the world's leading full-service entertainment and sports agency. CAA will create new opportunities for the global sports icon across a variety of platforms, including television, broadcasting, marketing/endorsements, licensing, speaking, and digital media.

"CAA is clearly the preeminent entertainment and sports agency and I am pleased that I will have the opportunity to work with them to continue to build the equity in my brand and further develop my various business interests," said Norman.

"Beyond being one of the greatest golfers of all time, Greg is an extremely accomplished entrepreneur who has built an extensive portfolio of successful global businesses," said Andy Pierce of CAA Sports. "We are thrilled to work closely with Greg to develop new opportunities that complement his accomplishments and draw upon his vast interests and expertise."

While he continues to compete internationally, Norman also serves as Chairman and CEO of Great White Shark Enterprises, a multinational corporation that administrates a variety of businesses including Greg Norman Golf Course Design, Greg Norman Collection (apparel), Greg Norman Estates (wine), Greg Norman Production Company (event management), Medallist Developments and Southern Cross Developments (real estate development), and numerous other merchandising and licensing arrangements.

Labeled the "Great White Shark" during the 1981 Masters Tournament, Norman spent 331 weeks as the world's #1-ranked golfer throughout the 1980s and 1990s. Norman has won 86 professional events around the world, including 20 U.S. PGA Tour titles and two Open Championships in 1986 at Turnberry and 1993 at Royal St. George's Golf Club. He is the recipient of three Arnold Palmer Awards, honoring the PGA Tour's leading money winner, and the European Tour's Order of Merit, and is a six-time winner of the PGA Tour of Australia's Order of Merit. Additionally, Norman won three Vardon Trophies, awarded to the player with the lowest scoring average. In recognition of his accomplishments both on and off the golf course, Norman was inducted into the World Golf Hall of Fame in 2001.

CAA Sports represents more than 500 of the world's best athletes in such sports as baseball, football, hockey, basketball, soccer, and tennis, in addition to icons in individual sports, coaches, on-air broadcasters, and other sports personalities. Beyond traditional athlete representation, CAA Sports provides unique opportunities for clients off the field, in areas including licensing, endorsements, speaking, philanthropy, and video games. CAA Sports also works in the areas of broadcast rights, corporate marketing initiatives, and sports properties for sales/sponsorship opportunities. CAA Sports is a division of Creative Artists Agency (CAA), the world's leading full service agency that represents the most creative and successful artists working in film, television, music, theatre, and video games, and provides a range of strategic marketing services to corporate clients. For more information about CAA Sports, visit www.sports.caa.com.

CONTACT: Beth McClinton, CAA, 424-288-2000, bmcclinton@caa.com
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