TORONTO -- CEO Challenges Canada is pleased to announce a strategic partnership with the PGA Tour Superstore World Amateur Handicap Championship.

Celebrating its 26th year, the PGA Tour Superstore World Am will introduce the CEO Golf Challenge division to its tournament. The division will be open to CEO's, Presidents, Partners, Owners and "c" suite executives.

All golfers entered into the CEO Golf Challenge® division will pay an all-inclusive price that includes four rounds of golf, accommodations, food and beverage, transportation, a fabulous entrance package and much more.

"We are absolutely delighted to be a part of such a successful event. The World Am attracts over 3,000 golfers and we feel it will provide an excellent networking platform for like minded executives who share the same passion for business and golf" says Joanne Noble, President of CEO Challenges Canada®.

"The proven track record of this professionally run tournament goes hand in hand with our brand" continues Noble." "And by using the handicap system for scoring allows all levels of golfers to participate without being intimidated if they're not a scratch golfer."

"I look very forward to crowning the CEO World Am Champion" says Noble.

"We are thrilled to incorporate the CEO Golf Challenge into the PGA Tour Superstore World Amateur Handicap Championship," Dave Macpherson, the World Amateur's tournament director, said. "Golf and business have always worked hand-in-hand, so it's only appropriate that the best CEO golfer is crowned at the world's premier amateur tournament."

The tournament is August 31 - September 4, 2009 in Myrtle Beach, South Carolina.

About CEO Challenges Canada (www.ceochallenges.ca)

CEO Challenges is the world leader in sport competitions designed exclusively for CEOs, Presidents, Partners, Owners and "c" suite executives of companies that generate a minimum of $1 million in annual revenue. Our goal is to find the Best of the Best in each sport competition and to create a networking platform for like minded executives.

For more information contact: Joanne Noble President - 416-231-2172 or joanne@ceochallenges.ca

About PGA TOUR Superstore World Amateur Handicap Championship
Golfers from all 50 states and more than 20 foreign countries flock to Myrtle Beach, S.C., every year to participate in a tournament that provides the ultimate golf experience. Now in its 26th year, the World Amateur allows everyone from scratch golfers to 30+ handicappers to test their nerves and competitive resolve.

The World Amateur features six competitive divisions, ranging from men and women 49 and under to the super seniors (70+). Within the divisions, golfers are flighted by closely grouped handicaps. The event features between 60 and 70 flights and the winner of each advances to the Flight Winner's Playoff, an 18-hole shootout that determines the World Champion. The tournament, which uses an intricate handicap formula to level the field, is open to all golfers - men, women, young and old - with a certified USGA handicap.

The PGA Tour Superstore World Amateur is played under USGA rules, the only significant exception being the use of a cart. There are no mulligans, gimmes or foot wedges at the World Amateur, which heightens the competitive experience.
The tournament is played on approximately 60 different Myrtle Beach area courses, including several Top 100 public layouts, and each flight plays a different course each day.

Media Contact:
Dave Macpherson - Tournament Director
dmacpherson@golfholiday.com
843-685-2513