DENVER -- Tehama, the line of high-end contemporary sportswear for men and women that was co-founded by Clint Eastwood and Nancy Haley, has announced the inclusion of new Minerale within its Green Collection for men.
With Father's Day and the summer months approaching, the newly combined power of Carbon and Minerale is all gentleman golfers need to be cool. Tehama Green for men turns summer golf excursions into a breeze with moisture-wicking technical performance and eco-friendly fabrications. The company's evident effort to "go green" is demonstrated by the fact that there are more than 10 shirts to choose from within the men's carbon category alone. In addition, the Green Collection features Recycled Polyester, Vitamin C, Organic Cotton and Organic Cotton/Polyester blends.
These eco-friendly carbon garments utilize activated carbon that provides exceptional evaporative cooling, odor resistance, static resistance and UV 50 protection to keep you more comfortable playing on those hot summer days. The yarns and fibers are lightweight and promote other superb product features like stretch and washability for the entire life of the product. The men's carbon pieces for Summer/Holiday 2009 showcase body mapping, innovative colorblocking and accent piping.
Along with Carbon, the new Minerale fabric joins the family of eco-tech offerings. Minerale is a natural technology that is derived from minerals originally found in volcanic ash. It brings all the benefits of Carbon, in a pure white coloring. When combined with Tehama's Carbon, it presents a dynamic and clean eco-tech offering for men.
"Minerale Carbon is for the man who wants to be cool - not only on the course, but also at the office, out with the guys and throughout everyday life," says Nancy Haley, CEO of Tehama. The Tehama Man now demands a super-natural solution that combines green qualities with all the great new styles, designs, and colors that our Tehama customer expects from us," she adds.
Featured Outfit:
Tehama Recycled Polyester/Minerale 'Cyclone Colorblock Polo' in White with Olive (MSRP: $68)
Tehama Organic Cotton 'Storm Peak' Flat-Front Short in New Navy (MSRP: $58)
Grouping Colors:
Oxford, Merlot, Dark Sun and New Navy
Tehama men will look and feel their very best in men's Carbon and Minerale. Visit tehamainc.com for additional information, or to view the Summer/Holiday 2009 Style Guide. For additional media information, including hi-resolution images, please contact: Amy Yanda-Lee - (303) 325-3105 or amy@bohemepr.com.
About Tehama:
TEHAMA, a Native American word that means "abundance of nature," is a line of high-end, contemporary men and women's sportswear. Founded in 1997 by Hollywood legend Clint Eastwood and fashion industry veteran Nancy Haley, TEHAMA has become one of the fastest growing luxury lifestyle brands in the country. The line was named to The Robb Report's "Best of the Best Apparel Brands" top five list, three years in a row. It is currently sold in high end pro shops and resorts, specialty and department stores.
Media Contact:
Amy Yanda-Lee
amy@bohemepr.com
303-325-3105
