SALT LAKE CITY -- ruletwentyone, a new waterproof back pocket towel and golf ball cleaner that was launched at the 2009 PGA Merchandise Show in Orlando, has taken its solution for golfers international. The company announced that it has delivered its first overseas order to the Netherlands. ruletwentyone has created a solution for golfers to put clean shots and clean balls at their fingertips with a functional and fashionable product that has a social conscience.
ruletwentyone empowers avid golfers to focus on their putt, rather than on cleaning the ball. With plenty of surface area, golfers can clean the ball with one hand while reading their line. The eco-friendly bamboo terry stays wet for an entire round, meaning they'll have a clean ball for clean rolls - all day long. While wet on one side, the soft-handed waterproof exterior keeps pockets dry. The stylish nature of the product enables it to stay within reach, tucking into a golfer's back pocket like a golf glove. ruletwentyone is also affordable at a price point of $10 - $20 USD, making for an ideal summer or fall gear gift.
"ruletwentyone is a new, high-quality golf item with attractive pricing," says Jeroen Joosten, CEO of Joosten Promogifts BV. "It will lead in the niche of on-green ball cleaning in Europe, because it's ideal for both golf shops and promotional purposes," Joosten adds. Joosten has begun selling ruletwentyone in their online shop at: www.premiumgolf.nl
"We're so excited to be able to offer r21 to Belgium, Luxemburg, and the Netherlands in our new partnership with Joosten Promogifts BV," says Joe Borgenicht, CEO of rulegolf. "We've been filling international orders online, and now we can truly put ruletwentyone directly into the hands of a number of European markets," he adds. "We can't think of a better partner to be in business with than an exclusive distributor of Taylormade and Adidas B2B products…it feels good to know that we're in such good hands," says Borgenicht.
As for the future, Borgenicht envisions ruletwentyone becoming a must-have global name in golf tool innovation. "Consumers can expect to see ruletwentyone becoming more prevalent in Europe (UK/Germany) and also expanding into Korea and Japan." He shares that the ultimate goal for ruletwentyone is to bring a natural, simple and mindless approach to cleaning the ball on the green. "It's one less thing for golfers to worry about, whether in the Netherlands or in the U.S."
To learn more about ruletwentyone sales and distribution, or to purchase online, visit: ruletwentyone.com.
For additional media information, including photos, samples and additional product information, contact Amy Yanda-Lee: amy@bohemepr.com, 303-325-3105.
About rulegolf:
rulegolf is dedicated to creating innovative golf tools that fit your game. The company launched ruletwentyone at the PGA Merchandise Show in Orlando in January, 2009. rulegolf is dedicated to socially conscious product development both in sustainability and manufacturing.
