MISSISSAUGA, Ont. -- Proving the adage that you play well when look good, Sligo Wear staff player Brian Gay recorded his second PGA Tour victory of the season, and third of his career - at the St. Jude Classic this past weekend. Handsomely attired in Sligo Wear's fashion-forward shirts and pants, Gay carded a final-round four-under-par 66 to win in Memphis with a 72-hole score of 262, five shots ahead of David Toms and Bryce Molder.

The victory increased Gay's earnings to more than $2.7 million this year, moved him into fourth place in the FedEx Cup standings (1,468 points) and earned him a spot in this week's U.S. Open at Bethpage Black where he will once again wear Sligo's assortment of colors and designs.

"Brian's victory earlier this year at the Verizon really helped set the stage for his season as well as for Sligo's success this year,'' said Sligo Wear Director of Sales Shawn Aucoin. "We couldn't be happier for Brian. He's a first-class guy in addition to being one of the world's top players.

"Sligo received a lot of extra attention, from players and the public alike, after Brian's win at the Verizon. No doubt his victory at the St. Jude will do the same. And we're really looking forward to him showing off Sligo Wear on the world stage at the U.S. Open in New York.''

Gay's victory at the St. Jude also was the third of the 2009 second of the season for Sligo Wear. Bubba Dickerson won the Louisiana Open sporting Sligo Wear this past March.

Sligo Wear was founded by a group of friends and active golfers each of who were frustrated by a lack of fashionable and proper fitting affordable golf apparel in the market place. At Pro Am to the Azores in early 2004, they noticed a different fashion for golf apparel and upon their started Sligo Wear Inc.

For information on Sligo Wear Inc., go the www.sligowear.com or contact Shawn Aucoin at shawn@sligowear.com or call 519-21-SLIGO.