Golf News for Friday, June 5, 2009 | Events

New programs and structure in the offing for '09 PGA Fall Expo

Were shaking things up in Las Vegas for the 2009 PGA Fall Expo and invite you to join us.

The business of golf faces important challenges and the PGA Fall Expo is changing to help the industry take on this economic climate.

We invite you to join the industry in Las Vegas, see those changes in person, and report on how the leading companies and golf executives are moving forward. Here is what you can expect:

* A Whole New Show Floor -- The PGA Fall Expo show floor has been completely re-designed to be more interactive and buyer-centric. It features a central networking hub, two new education stages, an all-new Golf Performance & Training Center, new exhibitor segmentations, a centralized display of product launches and more.

* Top Golf Vendors & Show Specials -- Some 300 top golf vendors will deliver valuable show specials to grow margins and raise profitability for retailers. Visit with executives from companies such as Callaway Golf, Antigua, Full Swing Golf, Imperial Headwear, Tour Edge, Wittek Golf Supply, Club Glove, Cutter & Buck, Dunning, SkyGolf and more.

* Relevant & Valuable Content -- PGA Fall Expo programs will deliver relevant and timely best practices, ideas and solutions to combat golfs economic challenges. Experts from The PGA of America and the Association of Golf Merchandisers will present the FREE education conference right on the show floor. Conference paths will include instruction, general management, golf operations, retail management and professional enrichment.

* Lower Costs Across All Participation Levels -- Exhibitors can participate for less money and less staffing investment. Attendees can participate in the full education conference for FREE, plus take advantage of new all-inclusive, cost-savings travel packages. As of right now, travel, hotel and dining for two nights at the 2009 PGA Fall Expo can be found for as low as $650 for two days. (see below for details!)

The community of golf is better when we are together, sharing new ideas to grow the business of the game. We hope you can join us.

Please contact me if I can be of any assistance with your registration, travel or coverage plans.

Sherry Major
Media/Public Relations
PGA Merchandise Show & PGA Fall Expo
716.662.3855 or smajor@reedexpo.com

P.S. - Dont forget, See 5 Shows - the PGA Fall Expo coincides with MAGIC™, MODA™, MRket®, and ACCESSORIES: The Show®* so you can see 5 events in one visit to Las Vegas.

Travel Values!
Roundtrip airfares as of June 4, 2009 from as far away as NYC, Boston, Miami, Atlanta, Charlotte, Chicago, Dallas, Seattle are about $350 with many around $300 see exact rates at the Travel Desk or www.pgaexpo.com.

The Hotel rate at Luxor is $65/night (and just $139/night at Mandalay Bay). All subject to availability. Must book at www.pgaexpo.com. Rates as of June 4, 2009. Total for 2 nights including tax is $152.10 at Luxor.

If you budget $10, for breakfast, $20 for lunch and $40 for dinner each of the 2 days of travel, your total 2-day cost of food is just $140.

TOTAL Travel Cost Estimates: $593 to $643 depending on airfare.
PLUS ALL THE CONFERENCE SESSIONS ARE NOW NO COST.

The PGA Merchandise Show, organized in partnership with The PGA of America, is one of three leading golf trade shows in PGA Worldwide Golf Exhibitions' golf portfolio including the PGA Fall Expo in Las Vegas and the Ontario PGA Golf Merchandise Show in Toronto, Canada.