Golf News for Thursday, June 4, 2009 | Media

PGA of America and Japan broadcasting partners reach agreement

PALM BEACH GARDENS, Fla. -- The PGA of America has concluded a broadcasting agreement with the Tokyo Broadcasting System (TBS), Jupiter Golf Network (The Golf Network) and Dentsu for telecast through 2011 of the PGA Championship and Senior PGA Championship.

This combination of terrestrial and cable/satellite broadcasters ensures that all available coverage of both Championships will be broadcast in Japan in each of the next three years.

The 70th Senior PGA Championship, which concluded May 24 at Canterbury Golf Club near Cleveland, will be aired in Japan with tape-delayed highlights.

The PGA of America and its Japanese broadcasting partners will continue to develop new media opportunities to expand the exposure and awareness of the PGA and Senior PGA Championships, including Internet, mobile and IPTV.

"The PGA of America looks forward to working alongside our partners in Japan and bringing the excitement of our premier Championships to new audiences," said PGA of America Chief Executive Officer Joe Steranka. "The PGA Championship and Senior PGA Championship truly represent the global expansion of the game by perennially attracting the strongest fields in golf and the largest international assembly of players of any U.S. major championship. The PGA Championship and Senior PGA Championship have long welcomed the great professionals of Japan, and we are excited about what the future brings in increasing the awareness of Japan's golf enthusiasts about our Championships."

IMG Media exclusively represents The PGA of America for its international television rights outside of North America, including The Ryder Cup in the years the competition is conducted in the United States.

Tokyo Broadcasting System
Tokyo Broadcasting System (TBS), founded in 1951, is the premier free-to-air terrestrial broadcaster in Japan with unique program line-ups of news, drama, variety shows and in particular extensive sports coverage such as the Masters, Olympic Games, FIFA World Cup, IAAF and the LPGA Tour. Additionally, TBS has a reputation for broadcasting many international and domestic golf events with high production values based on long experience.

Jupiter Golf Network Co. Ltd.
Jupiter Golf Network (Golf Network), founded in 1996, is the most popular cable and satellite golf-oriented channel in Japan offering coverage of a variety of top-tier tournaments from around the world. Golf Network's cable/satellite rights include the Open Championship, U.S. Open Championship, PGA TOUR and LPGA Tour. Additionally, it covers Japanese men and women's tournaments and features instructional and other golf informational programs.

Dentsu Inc.
Founded in 1901, Dentsu is the largest advertising company and fifth largest marketing and communications organization in the world. Based in Tokyo, Dentsu offers national, multinational and global clients the most comprehensive range of advertising and marketing services through its unique "Integrated Communication Design" approach, which includes major sports marketing activities such as the Olympic Games, FIFA World Cup, IAAF, The Open Championship and the LPGA Tour.

About The PGA of America
Since 1916, The PGA of America's mission has been twofold: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf.

By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, the Association enables PGA Professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the multi-billion dollar golf industry.

By creating and delivering dramatic world-class championships and exciting and enjoyable golf promotions that are viewed as the best of their class in the golf industry, The PGA of America elevates the public's interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. The PGA of America brand represents the very best in golf.